article thumbnail

Wayfair’s Strategy – 7 Compelling Facts You Need to Know

Indigo 9 Digital

If you are curious about how Wayfair came to dominate the online home goods market here are seven facts about Wayfair’s strategy you should consider including the challenges it faces as an eCommerce business. In 2002 Wayfair’s founders Steve Conine and Niraj Shaw noticed a trend. Its efforts to scale have worked.