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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

That is significantly higher than what companies typically spend on sales and marketing. Take department store Kohl’s, last year its marketing costs were only 4.9% A survey by Gartner found the average marketing spend as a percentage of a company’s revenue was 6.4% of revenue.

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Wayfair’s Strategy – 7 Compelling Facts You Need to Know

Indigo 9 Digital

If you are curious about how Wayfair came to dominate the online home goods market here are seven facts about Wayfair’s strategy you should consider including the challenges it faces as an eCommerce business. In 2002 Wayfair’s founders Steve Conine and Niraj Shaw noticed a trend.