Why Direct to Consumer Brands Struggle with Profitability
Indigo 9 Digital
NOVEMBER 16, 2023
With companies like Shopify it has never been easier to set up shop online. That is significantly higher than what companies typically spend on sales and marketing. Take department store Kohl’s, last year its marketing costs were only 4.9% But is it really as easy as it looks? A key challenge is profitable growth.
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