Why Direct to Consumer Brands Struggle with Profitability
Indigo 9 Digital
NOVEMBER 16, 2023
With companies like Shopify it has never been easier to set up shop online. The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers. million on sales and marketing or 35% of its revenue.
Let's personalize your content