2002, Marketing Spend, Returns and Shopping

Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

NOVEMBER 16, 2023

With companies like Shopify it has never been easier to set up shop online. Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? That is significantly higher than what companies typically spend on sales and marketing. of revenue.

Consumer

Consumer Returns Advertising Marketing

Wayfair’s Strategy – 7 Compelling Facts You Need to Know

Indigo 9 Digital

FEBRUARY 13, 2023

If you are curious about how Wayfair came to dominate the online home goods market here are seven facts about Wayfair’s strategy you should consider including the challenges it faces as an eCommerce business. In 2002 Wayfair’s founders Steve Conine and Niraj Shaw noticed a trend.

Home Furnishings

Home Furnishings Advertising Marketing Marketing Spend

Experience Retail Today

Why Direct to Consumer Brands Struggle with Profitability

Wayfair’s Strategy – 7 Compelling Facts You Need to Know

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