Loss-making Surfstitch, Ginger & Smart sold to a mystery buyer
Inside Retail
MAY 19, 2025
Ginger & Smart was founded by Alexandra and Genevieve Smart in 2002 and earned a listing with department store chain David Jones. A spokesperson for Alquemie confirmed to the AFR that the sale news was correct and that the retail group wanted to focus on its growing Lego and General Pants businesses moving forward.
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