Indigo 9 Digital

FEBRUARY 13, 2023

In 2002 Wayfair’s founders Steve Conine and Niraj Shaw noticed a trend. Wayfair uses advertising to buy growth. billion on advertising on $13.7 One of the reasons Wayfair has such high advertising costs is because it does not have a fleet of physical stores. Wayfair’s margins were 27.5% In 2021 Wayfair spent $1.4

Home Furnishings 98

Home Furnishings Advertising Marketing Marketing Spend 98

Indigo 9 Digital

NOVEMBER 16, 2023

Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? One of the drags on profits for most direct-to-consumer retailers is advertising expenses. million on advertising in 2019 and 2020 respectively. million on “refunds, returns, and discounts” in 2018.

Consumer 98

Consumer Returns Advertising Marketing 98

Small Biz Trends

JUNE 25, 2022

The business currently has an average of 150 bookings annually without any advertising, so there is huge potential with the right marketing campaign. The products are the highest quality in the category with an activewear brand utilizing a trade secret technology to offer unique workout apparel with only a 6% return rate.

Drop-Shipping 94

Drop-Shipping Apparel Finance Specialty Store 94

Retail Geek

MAY 13, 2021

Brad: [5:23] Yeah that sounds painful right now but the metaphor does suggest that at some point there needs to be Return of the Jedi. Advertising and first it’s the bottom of the search page and then it’s on the side of the search page and here’s the interesting point Bezos himself.

Fulfillment 52

Fulfillment Advertising ATS Customer Experience 52