2001, Consumer and Retail Marketing - Experience Retail Today

5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. Micro-segmenting. We need more scale.

Marketing

Marketing Consumer Advertising Retail Marketing

Why Nike is putting used sneakers back on the shelf

Inside Retail

APRIL 12, 2021

“From a customer perspective, resale is driven by a wish to get one’s hands on desirable fashion items at a lower price as well as experiencing the fun of treasure hunting for something unique,” Anna Forster, sustainability strategist and co-founder of The Purpose Agents, told Inside Retail. “At

Fast Fashion

Fast Fashion Fashion Returns Consumer

Experience Retail Today

5 Ways Retailers can Begin to Market from the Outside-In

Why Nike is putting used sneakers back on the shelf

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