365 Retail

MAY 19, 2021

In 2001, a US billboard showed a picture of the first iPod alongside the slogan “1,000 songs in your pocket”. If nostalgia works, it’s because it enables brands to develop a more human relationship with consumers. Cleverly, the display of images highlighted the special bond between the brand and its customers throughout time.

Customer Experience 103

Customer Experience Shopping Consumer Point of Sale 103

Retail TouchPoints

FEBRUARY 14, 2023

His answer was that] the biggest thing you buy as a consumer is your home, and he didn’t just mean in scale and size, he meant financially, emotionally. Method launched in 2001 and had grown to $100 million in revenue by 2012 when it merged with soap brand Ecover. Don’t focus on consumers, focus on people. How is it made?

Consumer 222

Consumer Marketing Promotions Wholesale 222

Retail TouchPoints

AUGUST 3, 2023

The dot.com bust in 2001 slowed, but didn’t stop, the inexorable move toward consumers shopping and buying online. To compete in a retail landscape featuring a sea of propagating consumer feeds, five growth solutions are emerging. Retail brands cannot feed the internet enough content to satisfy consumers.

Marketing 227

Marketing Consumer Advertising Retail Marketing 227

Indigo 9 Digital

MAY 2, 2022

It has been nearly 20 years since Apple opened its first retail store in 2001 and that advice has not gone out of style. A survey from Salesforce found that 84% of customers believe that the experience provided by a company is as important as its products and services. But what constitutes a great customer experience?

Customer Experience 52

Customer Experience Payment Services Loss Prevention Drop-Shipping 52

Indigo 9 Digital

MARCH 11, 2022

By Tricia McKinnon For as much as we hear the words “the customer experience” the experience we have with many retailers often feels less than ideal. In defence of the retail industry delighting customers is not an easy thing to do. Nordstrom is making a bet that services are key to a great customer experience.

Customer Experience 52

Customer Experience Loss Prevention Employee Engagement Wholesale 52

Inside Retail

NOVEMBER 6, 2022

Even before thinking about the specifics, the timing of these sales appears challenging for both retailers and consumers, not to mention supply chains. Noticing these challenges, we teamed up with Associate Professor John Hopkins to explore how BFCM might be impacting Christmas, from supply chain to consumer behaviour.

Consumer 246

Consumer Planning Advertising Shopping 246

Hyken

FEBRUARY 18, 2024

Each week, I read many customer service and customer experience articles from various resources. Customer Service versus Customer Experience: Master both! My Comment: I’ve written about the difference between customer service and customer experience in the past. It’s not a department.

Customer Experience 50

Customer Experience Customer Retention Consumer Promotions 50