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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

The dot.com bust in 2001 slowed, but didn’t stop, the inexorable move toward consumers shopping and buying online. We have found that peer-to-peer assets from micro-influencers average 3X the average engagement rate on organic content and result in 4X higher click-through rates for paid advertisements.

Marketing 246
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In the News: Grants With November Deadlines and More From $5,000 to $100K

Small Biz Trends

From Elon Musk addressing advertising on Twitter to the ADP employment report, take a look at what else is taking place in this week’s roundup: Jobs Report – Small Businesses Add 25,000 in October. Elon Musk Addresses Advertisers After Buying Twitter. Small Business News November 4, 2022.

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Target Named 2021 VMSD/Peter Glen Retailer of the Year

VMS

The first time was 20 years ago in 2001, which was also the first year the award was given. Advertisement. Advertisement. Advertisement. Such sentiments help explain why Target has again been named the VMSD /Peter Glen Retailer of the Year. That retailer is Target.”. PHOTO GALLERY (9 IMAGES). Courtesy of Target.

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Inside Johnny Cupcakes’ ‘Fakery’: Gourmet Retail Theater Thrives in Boston

Retail TouchPoints

And it’s what inspired him to start his T-shirt line, Johnny Cupcakes, in 2001…before he even turned 20. “It I started making shirts for the metal band I was in as a joke, advertising a bakery that didn’t exist called Johnny Cupcakes. It all started as a joke,” Earle admitted in a recent interview with Retail TouchPoints. “My

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How to ensure Black Friday doesn’t become the nightmare before Christmas

Inside Retail

When is it too early to advertise Christmas products in store? We’ve also noticed an increase in advertising for big sale events including Black Friday, Cyber Monday, Click Frenzy, and even Afterpay Day. In 2001, sales in November accounted for 8.8% Depending on who you ask, you’ll get very different answers.

Consumer 246
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Retail appointments for the week

Inside Retail

In that role, Wright oversaw significant investment in advertising and inventory in 2020, which led to the company having some of its best months, despite the impact of the global pandemic on consumer sentiment. Tsoi joined Starbucks in 2001, when he worked as a marketing manager in Hong Kong for two years.

Fashion 130
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Customer experience: Nostalgia, the weapon of the future post-crisis?

365 Retail

Advertising is quick to exploit this phenomenon. In 2001, a US billboard showed a picture of the first iPod alongside the slogan “1,000 songs in your pocket”. Brands often use nostalgia as a tool or strategy to update their offer by revisiting their iconic messaging, slogans and products.