Livestreaming Success Stories from Adore Me, Pacsun, Simon and More
Retail TouchPoints
APRIL 25, 2023
Despite the format’s wild success in China, where it accounted for more than 17% of all ecommerce sales in 2022, livestream commerce has been slower to take off in the U.S. Victoria’s Secret pioneered the idea of a lingerie fashion show in 2001 and turned the annual event into a nationwide television spectacle.
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