what-to-do-if-major-retailers-violate-map 
Wiser
NOVEMBER 1, 2018
The easiest way to prevent future MAP violations is to stop distribution to that retailer. However, this tactic doesn’t work so well if that retailer is named Walmart. Amazon is projected to collect nearly 50 percent of all online retail spend in the U.S. Retailers don’t just violate MAP for no reason at all.
Wiser
OCTOBER 27, 2020
Any brand or manufacturer’s understanding of the online retail landscape would be incomplete without knowing how dropshipping impacts their pricing strategies. Dropshipping is a strategy where a retailer owns all the usual parts of the process for a specific brand but doesn’t actually stock the inventory for that brand.
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Wiser
MAY 13, 2019
On May 9 th , Wiser hosted a webinar that explored how to enforce MAP and how brands find MAP success. You can check out the recording of the webinar if you want to listen to host Ryan McCole, Customer Success Manager at Wiser, dive deeper into what makes MAP a winning proposition. What is MAP Monitoring?
Wiser
DECEMBER 13, 2018
Are retailers more likely to break MAP around the holidays? Our thought process went like this: The holiday season is the most competitive time of year for retailers. The National Retail Federation reported that 165 million people shopped online and in-store between Thanksgiving and Black Friday. What was it?
Wiser
DECEMBER 27, 2017
What can you do to stand out, not only to consumers, but also to the resellers who carry and have the end responsibility to sell your products? By leveraging a well thought out MAP policy, you can not only maintain the price and value of your products but can incentivize your resellers to help you stand out and increase sales. .
Wiser
MARCH 1, 2018
Minimum Advertised Price (MAP) agreements have become a requirement for brands selling online in the United States. Having a MAP policy is the first step toward stopping MAP violators with many more that follow. . Why Brands Should Go After Violators . After all, they have your brand value in their hands.
Wiser
JUNE 6, 2018
Retail can often seem like a game of reverse one-upmanship. One retailer cuts prices and others scramble to match or beat them in order to be considered by consumers. This is problematic for retailers that want to preserve their bottom lines and move inventory, but the impact is detrimental for brands.
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