Retail TouchPoints

MARCH 17, 2023

The retail store, on the other hand, appeared further down the road in ancient Greece, where merchants sold goods in the Agora city center. What is an NFT? What was once seen as a burgeoning opportunity is now being positioned as a bad investment. The first currency goes back to 3000 B.C.

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M19 Retail

NOVEMBER 22, 2023

FORT LAUDERDALE, FLORIDA, November 22 , 2023 – Mi9 Retail, a leading provider of end-to-end retail software solutions, is pleased to announce that the latest release of their flagship merchandise management platform, Mi9 Merchant, supports out-of-the-box product inventory and price feed to Google Shopping Local Feeds Partnership.

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Store Growers

APRIL 3, 2023

If you’re familiar with Google Shopping , you’ve probably heard about or even used Google Merchant Center (GMC), one of Google’s essential tools for uploading and customizing product data. This is especially important if you’ve engaged a freelance marketer or a marketing agency to manage your Google Ads for you.

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Retail TouchPoints

DECEMBER 13, 2021

Carrie Tharp, VP, Retail & Consumer, Google Cloud. Google’s Cloud division counts among its clients Walmart , IKEA , Sephora , Cartier , Albertsons , Target and many more. But now, at Google Cloud , she sees the opportunity to help usher in a new era of digital transformation for the retail industry as a whole.

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Store Growers

NOVEMBER 30, 2022

Being able to target Google’s massive user base can be a recipe for success for many Shopify stores as it allows you to get more visibility for your products. The easiest way to get started with Google Ads is on Google Shopping. And that journey starts with connecting your Shopify store to Google Merchant Center.

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Store Growers

MAY 10, 2023

Last Updated on May 10, 2023 If you’re just entering the world of Google Merchant Center and Google Shopping, you might feel a bit lost when it comes to utilizing their benefits or the nuances between them. What Are the Product Data Requirements for Google Merchant Center?

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Store Growers

DECEMBER 10, 2022

Before you can get started with Google Shopping you have to get Google Merchant Center running smoothly. It’s not always super clear what the problem is, and what you need to do in order to fix the problem. It’s not always super clear what the problem is, and what you need to do in order to fix the problem.

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Retail TouchPoints

MAY 31, 2022

What matters most is what you do with it. So what can retailers do with 5G? There are an almost infinite number of answers, but the long and the short of it is that 5G will enable merchants to perform intricate digital tasks faster and on a much larger scale. “5G What is 5G, Really?

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Store Growers

MAY 31, 2023

Last Updated on May 31, 2023 If you’re a merchant selling time-sensitive products with an expiration date, such as food, cosmetics, seasonal products, makeup, and so on, you’ll undoubtedly benefit from learning more about the [expiration_date] attribute. If you don’t, there is a high chance that Google will misunderstand your data.

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Store Growers

MAY 22, 2023

If you’re a merchant, you already know that Google Shopping has many amazing features, one of them being the excellent program known as Product Ratings. This program lets merchants add reviews and star ratings to their product listings and ads, and it works only in specific locations where ads and product listings are obtainable.

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Store Growers

JUNE 3, 2022

Advertisers use Google Merchant Center to connect their product feed to Google Ads. But Google Merchant Center offers a ton of other features on top of that. These extra features are called Google Merchant Center programs. What are Google Merchant Center Programs?

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Store Growers

JUNE 16, 2023

Last Updated on June 16, 2023 Since their introduction to Google Ads, dynamic remarketing campaigns have attracted a lot of attention among marketers. What Are Dynamic Remarketing Campaigns? If you know what visitors did on your page, you can show them personalized ads that are relevant to what they did during their last session.

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Store Growers

MAY 29, 2023

Last Updated on May 29, 2023 Ever heard of Google currency conversion? In 2016, Google launched a brand-new currency conversion feature that’s been a complete game-changer for merchants worldwide. What Is Google Currency Conversion and How Does it Work? If not, you’ve come to the right place!

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Store Growers

JULY 6, 2022

When you’re configuring your Google Merchant Center account, one of the essential parts to get right is the shipping settings. Google needs this information to be able to show an accurate comparison between advertisers, both in terms of shipping time and cost! How Shipping Settings Work in Google Merchant Center.

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Store Growers

MAY 7, 2023

Last Updated on May 8, 2023 If you’re a beginner in online marketing and Google Shopping, you might not be aware of the importance of linking your Google Merchant Center account with Google Ads. GMC’s Tools & Settings button in the top center Then, click on “Linked Accounts.”

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Store Growers

JANUARY 20, 2023

Last Updated on January 20, 2023 Google wants its users to have the best possible experience after they click on an ad. So to help online retailers do better, Google created the Shopping Experience Scorecard. What is Google’s Shopping Experience Scorecard? Why is Google’s Shopping Experience Scorecard Important?

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Store Growers

JUNE 7, 2023

That’s what Google’s product category aims to define, the right category of products for the right searches. In this article, we discuss what google_product_category is, how it’s used in Google Shopping , which format is accepted, and how it relates to product_type. How Is google_product_category Used in Google Shopping?

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Store Growers

JUNE 7, 2023

That’s what Google’s product category aims to define, the right category of products for the right searches. In this article, we discuss what google_product_category is, how it’s used in Google Shopping , which format is accepted, and how it relates to product_type. How Is google_product_category Used in Google Shopping?

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Store Growers

MARCH 7, 2024

Last Updated on March 7, 2024 Recommendations play a key role in Google Ads. They’re a way for Google to flag potential improvements to advertisers. And while a lot of them are solid “improvements” some are very harmful to the profitability of your Google Ads campaigns. Investigate and fix asap.

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Store Growers

APRIL 9, 2023

In this article, we’ll introduce you to the material attribute and cover how to use it in Google Shopping, how to add it to your product feed, and how to deal with several main issues that might arise when using it. What Is the Material Attribute in the Product Feed? How Is It Used in Google Shopping?

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Store Growers

JANUARY 24, 2023

Last Updated on January 24, 2023 Shopping Ads are one of the best known features in Google Ads. What are Free Product Listings? What are Free Product Listings? How to Set up Free Product Listings on Google We briefly touched on how Free product Listings work, but in this section, we’ll go a bit deeper.

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Store Growers

APRIL 27, 2023

Product categorization teaches Google about the products you sell. The more Google knows about the product, the better its algorithms can match that product with relevant search queries. There are two ways to categorize items from your inventory: either through the Product Type attribute or Google Product category.

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Store Growers

JUNE 14, 2023

Last Updated on June 14, 2023 If you’re working with Google Merchant Center and Google Shopping , you’re probably already aware of the existence of Performance Max, but if you’re wondering what all the hype is about surrounding it, read on. What Are The Main Benefits of Performance Max Campaigns?

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Store Growers

MARCH 28, 2023

Last Updated on March 29, 2023 Some attributes for Google Shopping feeds serve to make accounting and conversion reporting easier. We’ll cover the cost of goods sold attribute: what it measures, how merchants can benefit from it, how to format entries for it, and how to solve potential feed issues.

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Store Growers

JUNE 11, 2018

“I just got a mail from Google saying they’re suspending my Merchant Account got suspended!” A couple of days before, she had reached out to me with some questions about Google Shopping. She was trying to figure out how to get started and create a Google Shopping feed but was running into a lot of errors.

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Store Growers

MARCH 13, 2023

There are several such attributes in Google Shopping. In this piece, we’ll discuss the gender attribute and cover what it is, how Google uses it, how users benefit from it, and the formatting requirements for entries to this attribute. What Is the Gender Attribute in the Product Feed? Let’s dive straight into it.

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Store Growers

APRIL 11, 2023

If they are, Google Shopping allows merchants to specify this product feature through a separate product feed attribute. In this piece, we’ll cover the pattern attribute and explain what it is, how Google uses it, what the formatting requirements are, how to add [pattern] to an item in your feed, and more.

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Store Growers

MARCH 26, 2023

What most of us don’t know is that those barcodes are actually a visual representation of unique product numbers which convey a lot of information about the item we buy (including details about its manufacturer). What Is a GTIN? As a product identifier, GTIN is integrated with other international standard identifiers.

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Retail TouchPoints

JULY 19, 2022

In June, Pinterest acquired AI-powered shopping platform The YES , and later that month Founder Ben Silbermann announced he was stepping down as CEO and that Bill Ready , formerly President of Commerce at Google, would be taking the helm. Retail TouchPoints: What was the white space you were trying to tackle when you launched The Yes?

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Store Growers

APRIL 18, 2023

In this article, we’ll explore what it is, and how to add it correctly to your product feed. What Is the Sale Price Attribute in the Product Feed? The value provided for this attribute shows in a product ad, but only if the merchant meets Google’s conditions. How Is the Sale Price Attribute Used in Google Shopping?

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Store Growers

MARCH 23, 2023

But what to do when there are no identifiers for your item? What Is the Identifier Exists Attribute in the Product Feed? For example, when there is no identifier (no GTIN, no MPN, and no brand), you can indicate this to Google using this attribute. How Is the “Identifier Exists” Attribute Used in Google Shopping?

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Retail TouchPoints

FEBRUARY 21, 2023

For its part, Meta closed out 2022 with its first-ever year-over-year decline in ad revenue, and together Meta and Google (“The Duopoly” as they’re known in the ad industry) made up less than 50% of all digital ad spend last year, something that hasn’t happened since 2014. social network ad spending forecast by $16.21

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Store Growers

FEBRUARY 23, 2023

Last Updated on February 23, 2023 Merchants and advertisers are always on the lookout for methods that will help them gain more exposure on Google Shopping. What Is the Product Description Attribute in the Product Feed? How Is the Description Attribute Used in Google Shopping? Let’s dive straight into it.

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Retail TouchPoints

AUGUST 24, 2023

Photo courtesy of Educational Insights “At first, we threw a lot of noodles at the wall on TikTok just to see what was going to work and what people were going to respond to,” said Parkhurst. “We My boss, Lisa Gulli, is always asking, what’s the big next thing?” We’re nimble and super entrepreneurial.

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Store Growers

APRIL 30, 2023

It tells customers what to expect from the product while helping Google match products with relevant search queries. In this piece, we discuss the product_title attribute in Google Shopping product feeds – what it is, how to add it to your feed, how to avoid your titles being disapproved, and other practical tips.

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Retail TouchPoints

OCTOBER 4, 2021

Consumers always say they’ll move up, but often their behaviors don’t follow exactly what they’re going to say ,” said Hilding Anderson, Head of Retail Strategy at Publicis Sapient in an interview with Retail TouchPoints. “I Loyalty Will Take Center Stage as Third-Party Data is Phased Out.

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Store Growers

FEBRUARY 24, 2023

Last Updated on February 24, 2023 Sometimes, users know exactly what they are looking for in a product available on Google Shopping. In this article, we’ll explore how you can configure the color attribute in your Google Shopping product feeds, including formatting tips and troubleshooting common issues.

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