Retail TouchPoints

JUNE 20, 2022

Savvy retailers will profit by linking brand pages from their metaverse location to existing websites. But before you buy real estate in the metaverse, here is what you need to know. But before you buy real estate in the metaverse, here is what you need to know. Do Your Research.

Advertising 282

Advertising Fashion Location Marketing 282

Retail TouchPoints

FEBRUARY 24, 2023

Spurred by the global pandemic, a rise in social activism and the surge of wellness movements, consumer sentiment has shifted significantly over the past few years. Nearly all (93%) consumers surveyed in PwC’s most recent Holiday Outlook shared that trust is a top influencer in their buying decisions.

Consumer 215

Consumer Apparel Accounting Promotions 215

Retail TouchPoints

APRIL 18, 2023

Online shopping has existed for 40 years or so now, depending on what starting point you use, and while it’s undergone many changes, the basic paradigm remains. This is just simply not how the world is going to buy online. Brands and paid influencers are not allowed.

Marketing 245

Marketing Payment Services Beauty and Health Fulfillment 245

Retail TouchPoints

APRIL 4, 2024

That same lack of standardization, combined with siloed data and buying systems, makes it nearly impossible for brands to accurately measure the effectiveness of their retail media investments, particularly in the context of their larger media buys. The IAB is working to tackle that problem.

Advertising 238

Advertising Consumer Marketing Accounting 238

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. You Say Influencer, I Say Creator.

Marketing 253

Marketing Advertising Consumer Marketing Spend 253

Retail TouchPoints

JULY 7, 2022

Many brands are anxious to tap into the strong relationships that influencers have established with their followers, but may be wondering how to manage such an inherently bottom-up process: dealing with dozens, hundreds or even thousands of individual creators, each with his or her personal style.

Marketing 264

Marketing Social Commerce Consumer Management 264

Inside Retail

DECEMBER 12, 2022

With some predicting a technical recession for Australia next year , expanding your brand’s global footprint might not seem like the best idea right now. Next year, therefore, could still be a prime opportunity for your brand to make the leap into a new market. Taking your first steps abroad. Establish a local presence.

Consumer 243

Consumer Marketing Returns Management 243

Retail Focus

AUGUST 9, 2023

Do you know how PR can change the dimension of your sales regardless of what product or service you are offering during and after a life event? It can help your business to grow by showing the consumer why your service is more unique than your competitors.

Advertising 130

Advertising Planning Consumer Marketing 130

Retail TouchPoints

NOVEMBER 15, 2021

Video is taking over our social feeds, and it’s no wonder: as content goes, it’s the most dynamic, engaging and perhaps the best for demanding consumer attention at several different intervals. That includes advertising content — 86% of consumers say they’d like to see more videos from brands.

Marketing 248

Marketing Advertising Consumer Shopping 248

Retail TouchPoints

MARCH 1, 2021

Brands and retailers often use reviews, ratings and other types of content to boost consumers’ confidence about a pending purchase. We know our members do a lot of research; they read reviews and look at what other consumers’ experiences are.

Consumer 275

Consumer Social Commerce Promotions Planning 275

Inside Retail

MARCH 3, 2024

For example, according to data collected by management consulting company McKinsey & Company, while 11 per cent of all beauty consumers in the US are Black, Black-owned brands account for only 2.5 For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels.

Advertising 130

Advertising Marketing Beauty and Health Consumer 130

Retail TouchPoints

DECEMBER 22, 2021

billion — a 1% increase from pre-pandemic times in 2019. What was a response over the last 18 months by many brands has turned into something that they’ve embraced. What’s also amazing to me is when I look at the impact that Gen Z and millennials are projecting in terms of where they intend to buy. said Bousquet-Chavanne.

Social Commerce 224

Social Commerce Consumer Shopping Marketing 224

Wiser

NOVEMBER 1, 2023

Remarketing is a powerful tool that enables retailers to reconnect with website visitors who have previously engaged with their online storefront without making a purchase. The goal is to motivate customers to return to the website and complete their purchase. The benefits of remarketing are substantial for established retailers.

Customer Retention 146

Customer Retention Returns Advertising Customer Experience 146

Retail TouchPoints

NOVEMBER 10, 2023

Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail media actually is, you’ve landed in the right place. Read on to learn: What is retail media? What is a retail media network? 10, 2023 What is retail media?

Advertising 254

Advertising Marketing Social Commerce Consumer 254

Retail TouchPoints

OCTOBER 24, 2022

Only a few short years ago, all you heard from marketers was how linear TV was dead. For DTC brands, linear TV is often not a media buy consideration, but it should be because at some point in your brand’s development you will reach the point where there is literally nowhere left to go for growth.

Advertising 171

Advertising Beauty and Health Specialty Store Planning 171

Wiser

APRIL 3, 2023

The online shopping experience has grown exponentially in recent years and has changed to encompass much more than just a website with an online storefront. Think about it, when was the last time you were scrolling through your social media and came across an ad for a product? What Is Social Commerce? Nearly every time, right?

Social Commerce 167

Social Commerce Advertising Promotions Payment Services 167

Retail Gazette

MAY 16, 2024

Dubbed BookTok, the online community has revived people’s interest across a range of genres, and led to a book-buying renaissance. There are more than 32m posts and counting under #booktok on TikTok, with creators uploading everything from book reviews and hauls to live readings and mood boards based on their recent read.

Accounting 126

Accounting Shopping Promotions Consumer 126

Retail TouchPoints

NOVEMBER 18, 2021

Consumer expectations of retailers have been transformed by their experiences buying from Amazon and other innovative retailers that are able to provide fast, efficient omnichannel experiences. In tandem, consumer expectations have grown. Holiday shopping season is upon us. The key is investing in real-time inventory.

Supply Chain Management 221

Supply Chain Management Fulfillment Shipping Inventory Management 221

Retail TouchPoints

AUGUST 30, 2023

If customers feel your efforts are merely transactional, they won’t hesitate to go to your competitor looking for the next best deal. If customers feel your efforts are merely transactional, they won’t hesitate to go to your competitor looking for the next best deal.

Checkout 203

Checkout Shipping Customer Experience Point of Sale 203

Retail TouchPoints

NOVEMBER 10, 2021

The role of the store is continuing to evolve as consumers’ digital behaviors accelerate — one of the key reasons why experts believe the definition of a “successful store design” has completely changed. Retail TouchPoints (RTP): How have consumers’ increasingly digital behaviors influenced design decisions?

Visual Merchandising 227

Visual Merchandising Consumer Shipping Shopping 227

Inside Retail

AUGUST 13, 2023

As consumers actively seek out more experiential retail engagement, brands are increasingly looking for ways to integrate digital signage in stores. Step one of that is you need to install a digital signage presence in your stores. “We’ve

Point of Sale 130

Point of Sale Promotions Returns Accounting 130

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. million loss in Q3 2020. million loss in Q3 2020. DTC brands such as Fernish , Model No. and Gemist are attempting to do just that. Assembling the DTC Flywheel.

Social Commerce 194

Social Commerce Consumer Marketing Advertising 194

Retail TouchPoints

FEBRUARY 18, 2022

The whole idea of what portion of the buying journey is digital versus physical has shifted,” said Ricardo Belmar, Director of Partner Marketing for Retail and CPG at Microsoft in an interview with Retail TouchPoints. “We’ve 95% of Executives Want to Prioritize Cost Optimization.

Marketing 287

Marketing Management Fulfillment Shipping 287

Inside Retail

APRIL 6, 2022

If the past two years have taught us anything, it’s that being available to consumers across different channels is key to your success. This data along with the recently launched 2022 Australian Shopper Report paints a data-driven prediction of what 2022 may look like in the months ahead. per cent by 2025.

Consumer 130

Consumer Outdoor Planning Location 130

Inside Retail

JANUARY 9, 2024

Maxum stood out from other brands on the market at the time because it offered all-metal products that were 100 metres water resistant. “We We really stood for quality and the pieces were influenced by the ocean,” Veil told Inside Retail. We wanted to bring them both together,” Veil explained. “We

Accessories 130

Accessories Department Stores Wholesale Marketing 130

Retail TouchPoints

JANUARY 18, 2023

As a looming recession causes investors and consumers alike to tighten their belts, the name of the game is no longer “growth” but “resilience.” Online retailers must prove that their business can go the distance without the performance-enhancing drugs of third-party cookies and government-funded consumer spending.

Consumer 222

Consumer Marketing Advertising Shipping 222

Retail TouchPoints

APRIL 14, 2023

Countless companies both big and small — including Meta , Pinterest and Google — are trying to tackle the challenge of making shopping online more like shopping IRL, where inspiration can strike at any moment and from any direction. Retail TouchPoints: So what are you trying to do differently with Shoptrue?

Fashion 232

Fashion Shopping Merchant Services Consumer 232

Inside Retail

JUNE 1, 2022

E-commerce businesses are fighting for consumers’ attention at an extraordinary rate. It’s about knowing who your customers are and which channels they use, thoroughly understanding each channel’s requirements and streamlining consumers’ pathway to purchase. Which KPIs do you want to influence?

Social Commerce 130

Social Commerce Fulfillment Wholesale Consumer 130

Retail TouchPoints

JANUARY 4, 2023

The advantages of buying online are clear. Ecommerce can sometimes lose the experience of in-person shopping and, with it a retailer’s ability to show off its products in ways that can set a store apart from its competition. Some brands, however, have not shied away from this challenge. But not everything is better online.

Comparison Shopping 239

Comparison Shopping Consumer Shopping Customer Experience 239

Retail TouchPoints

AUGUST 25, 2021

The term rose to the surface last year as 2020’s unique confluence of events drove consumers toward shopping alternatives that were both environmentally friendly and economically feasible. The consumer is changing, the way that they purchase is going to change,” he said. “We In the retailX keynote session on Wednesday, Aug.

Consumer 305

Consumer Fast Fashion Finance Shopping 305

Inside Retail

JUNE 20, 2021

Lockdowns with little advance notice, panic buying, supply chain disruptions, hastily made changes to health and safety regulations, and extreme swings in consumer needs and expectations. How did they fare and how have consumers changed due to their pandemic experience? Consumers unevenly impacted. Adaptability tested.

Consumer 242

Consumer Beauty and Health Payment Services Finance 242

Retail TouchPoints

NOVEMBER 7, 2022

Kara Trousdale was the woman to know during the pandemic — she managed the consumables supply chain business at Amazon at the height of COVID, meaning she had the keys to the kingdom when it came to paper towels, toilet paper, hand sanitizer and all those humble essentials that were in such short supply.

Beauty and Health 264

Beauty and Health Consumer Planning Marketing 264

Retail Minded

NOVEMBER 5, 2021

For instance, it allowed consumers to shop online and have their goods delivered to their doorsteps within no time. So, today, doing shopping online is the most convenient way for most consumers. . Besides, the internet allows customers to make price comparisons between different online stores before making the final buying decision.

Promotions 105

Promotions Consumer Marketing Shopping 105

Wiser

JUNE 20, 2023

Whether you’re launching a new product, trying to gain more customers, or simply looking to increase brand recognition and loyalty, effective promotions can help you reach your goals. What makes yours stand out from the rest? What Is a Promotions Strategy?

Promotions 148

Promotions Advertising Planning Marketing 148

RETAIL MANAGEMENT SOFTWARE

JUNE 12, 2023

This blog will explore 11 proven digital merchandising strategies that take your sales and customer engagement to the next level. What Is Digital Merchandising? 11 Proven Digital Merchandising Strategies to Boost Your Online Sales. 11 Proven Digital Merchandising Strategies to Boost Your Online Sales. Let’s dive in!

Promotions 83

Promotions Customer Experience Shopping Management 83

Inside Retail

MARCH 14, 2024

One brand that is benefitting from this booming market is the Australian-owned and manufactured skincare business Cinch Skin, which is ready to scale globally after experiencing 500 per cent revenue growth in the past year, six years after being founded in 2016. It also sold products online and direct-to-consumer (DTC) via its own website.

Marketing 130

Marketing Target Market Wholesale Beauty and Health 130

Retail TouchPoints

JANUARY 3, 2023

Despite rumblings of consumer fatigue, Insider Intelligence research indicates that U.S. subscription ecommerce sales will continue to see double-digit growth over the coming years, swelling from $33.48 The firm points to two categories that will have the biggest influence worldwide: food and beverage, and beauty and personal care.

Beauty and Health 235

Beauty and Health Marketing Consumer Advertising 235