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Build-A-Bear Expands Metaverse Pawprint with Tycoon Game Launch

Retail TouchPoints

Build-A-Bear also eagerly embraced metaverse opportunities, and its latest is a Roblox environment, Build-A-Bear Tycoon , with elements that connect to the retailer’s physical stores, including special codes for in-experience redemption through stores and marketing channels.

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Currys launches first-ever game ‘Trash Tycoon’ promoting e-waste recycling

Retail Gazette

Currys has launched its first-ever game in a bid to encourage consumers to recycle their used electronic goods. Trash Tycoon, available on gaming platform Fortnite, is a free virtual experience which aims to inspire Gen Z to make better choices instead of binning unused, unwanted and broken tech.

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Pacsun Celebrates One-Year on Roblox with New Slick Rick Collab

Retail TouchPoints

Pacsun is partnering with hip-hop artist Slick Rick to celebrate the one-year anniversary of its Los Angeles Tycoon experience on Roblox. The Slick Rick in-game activation takes the experience a step farther by illustrating the retailer’s passion for not just fashion but also culture and community.

Fashion 239
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Currys unveils first gaming experience – ‘Trash Tycoon’ created in Fortnite

Retail Times

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! By the end of this year, it’s predicted the UK will become the world’s largest contributor of e-waste per capita, with Brits generating over 60,000 tonnes every ‘fortnite’.

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16 Business Simulation Games for Entrepreneurs

Small Biz Trends

Looking for a game where you can build skills useful in real-world situations? Or perhaps you’re already an ace at resource management games and you want to showcase your aptitude in a fun and relaxing video game. What is a Business Simulation Game? What is a business simulation game?

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Pacsun launches new foray into the metaverse

Retail Wire

The retailer has launched the Pacsun Los Angeles Tycoon experience, which allows gamers to build their own map of the Los Angeles area. “We This translates to meeting consumers at the intersection of not only fashion, but also gaming, music, sports and art. The game world is one of these connections.”

Fashion 100
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The Weekly Closeout: Build-a-Bear enters Roblox and Torrid partners with ThredUp

Retail Dive

The toy company is launching a game where users can become business tycoons, and the DTC apparel company announced a resale program.

Apparel 102