Retail TouchPoints

JANUARY 23, 2024

The Digitization of the Store “Turning the store into a true digital channel is actually happening,” said Nicole Silberstein, Ecommerce Editor for Retail TouchPoints during an episode of Retail Remix. Is the digitization of in-store experiences driving a context collapse for consumers? The top five themes include: 1.

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Inside Retail

JANUARY 15, 2024

Digital strategies to decode Gen Z” was the topic of one of the opening panels. I think the reason for this is because the store experience allows for more personalisation and for more socialising as well, especially in the post-Covid era… A big part of it is also the desire for self-expression, which helps define this generation quite a bit.

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Retail TouchPoints

DECEMBER 8, 2023

CTV’s flexibility, accessibility and pricing make it a better deal for consumers, and its advanced advertising capabilities make it better for brands. Reliably connecting the dots between views and action is now a reality for CTV.” And we don’t have to guess the search terms that users are going to be using.”

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Retail TouchPoints

NOVEMBER 17, 2022

17, Red Cup Day, for at least part of operating hours, according to CNBC and other media outlets. The collective action is the largest the union, which represents workers at more than 260 stores, has taken to date. Workers at 113 unionized Starbucks locations reportedly planned to strike on Nov.

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Retail TouchPoints

JULY 28, 2023

Algorithms are Dumb Today’s media buying is powered by AI-powered algorithms that decide everything; bids, audiences, even creatives. However, as “smart” as media buying appears, it is still rather simple and you still need to train the algorithm. Let’s start by looking at why this is important.

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Inside Retail

AUGUST 10, 2023

With over 460 million people using social media platform Pinterest each month, there are countless opportunities for savvy retailers to capitalise on this engagement, and convert traffic into sales. She noted two particular collections – Celestial Scandi and Island Beauty – which subsequently became trending topics.

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Inside Retail

SEPTEMBER 13, 2023

The new phone goes on sale online in China on Alibaba’s Tmall marketplace on September 15, and in-stores on September 22. Topics discussing the new launch attracted 380 million views on social media platform Weibo, with more than 800,000 discussions, including posts, comments and likes, on the iPhone 15.

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Retail TouchPoints

APRIL 21, 2022

Building the Next Billion Dollar Ad Platform: Lessons from Retail Media Giants. Maximizing Retail Media Networks. Activating In-Store Communities with Events, Experiences and Inclusion. Sessions addressing these urgent topics include: Creating an Employee-First Workplace that Delivers Value and Flexibility.

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Retail TouchPoints

FEBRUARY 7, 2023

Here are five key trends for retailers to pay attention to as they strategize for the months and years ahead: Retail Media Networks (RMNs): One of the most important topics of the past 18 months, RMNs offer the opportunity for many grocers to expand their revenue by monetizing their data and scaling their on-site and off-site audience activation.

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Retail TouchPoints

JANUARY 18, 2021

According to a recent study, top ASONTV companies increased their year-over-year TV media buys by nearly 400% during the COVID-19 quarantine from March through early May. It is important for retailers to track ASONTV spending accurately because it represents the true popularity of products and correlates with eventual in-store sales.

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Mass Relators

MAY 10, 2024

Uncertainty around the future, current events and social media continue to drive anxiety among adults. Americans are concerned about social media’s implications on their mental health The survey also found that nearly four in 10 adults (37%) believe social media has hurt society at-large.

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365 Retail

APRIL 10, 2024

The Spring Shopper Seminar on the first day presents industry insights and innovative case studies from POPAI, Shark Beauty, Primark, GDR, and L’Oréal, covering topics from sustainable design to digital innovation and zero landfill policies in cosmetics merchandising.

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Inside Retail

APRIL 13, 2023

The deal, which is the largest acquisition in L’Oreal’s history, has been the topic of discussion over the past week, as financiers and pundits question whether the brand is truly worth such an investment – especially as it was only valued at $100 million a decade ago. L’Oreal recently dropped a staggering US$2.5 billion ($3.7

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Inside Retail

JULY 21, 2021

While the podcast is digital, Mecca at heart has unbelievable human connection, thanks to our stores. We’re really leaning on the talent and the authenticity of our store team members and platforming it in our podcast,” said chief marketing officer Kate Blythe. Brands ‘hit play’ on podcasts.

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Inside Retail

FEBRUARY 6, 2024

The topic of discussion? The term ‘Sephora Kids’ has been circulating on social media for some time now; just check the hashtag on TikTok. A movement of 8- to 12-year-olds is taking over French brand Sephora’s stores globally. She’s wearing a black leotard and a pink tutu. Not one retailer agreed to comment.

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Wiser

APRIL 3, 2023

Think about it, when was the last time you were scrolling through your social media and came across an ad for a product? Social commerce, also referred to as social shopping, allows brands to sell their products direct-to-consumers through social media platforms. Nearly every time, right? This is social commerce. billion dollars.

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Inside Retail

DECEMBER 15, 2021

Findstack records that affiliate marketing now accounts for more than 16 per cent of digital media revenue in the US and Canada and that around 80 per cent of brands have affiliate programs. Affiliate marketing offers a lot more product diversity and is about someone recommending a product on their website, blog or social-media platform.

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Retail Focus

APRIL 24, 2023

Fast-forward to today and 10% of all e-commerce spending is done via social commerce, retailers are second-guessing their returns policies, and retailers such as Lush are leading the ‘Big Tech Rebellion’ to encourage customers to shop in-store rather than online.

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Retail Focus

NOVEMBER 8, 2021

I am thrilled that Chenpeng now has a home at Harrods, a store synonymous with the best in class.”. As part of its ongoing commitment to supporting the development of emerging Chinese luxury talent, Harrods will host its inaugural collection by Chenpeng , the winner of this year’s YU PRIZE on the 1 st floor of its Knightsbridge flagship.

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Hyken

JULY 9, 2021

If you manufacture a product that stores and other sellers purchase in bulk to sell to consumers, send handwritten notes to every new seller after their first big order. or other helpful topics. Shout Out New Customers on Social Media. Reply to All Comments & Posts on Your Social Media Pages.

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Small Biz Trends

MAY 18, 2022

” Influencers are often social media personalities, bloggers, or online content creators who can influence their audience in a particular area. If you’re looking for social media influencers to work with in the health and wellness space, here are 14 top names to consider. Main Social Media Channel: Instagram.

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Mike Anthony

SEPTEMBER 26, 2023

You can’t do Pack/Price Architecture, or anything else in the store, without clarity on who is your target shopper. Check out this article for more on this topic , and get in touch if you’d like to understand more. Retail is arguably changing faster than ever before. It’s well worth a read, even if you don’t operate in the UK.

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Inside Retail

JUNE 20, 2022

IR: Looking back at when you started, do you think we’ve made progress in speaking more openly about topics like menstruation, incontinence and masturbation? We spoke with Modibodi founder Kristy Chong about the new positioning and what’s next for the brand. IR: What does the new identity mean for Modibodi going forward?

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Retail TouchPoints

SEPTEMBER 22, 2021

The industry already is facing a labor shortage approaching the holiday season, and the added pressure could further impact the available supply of store associates and other workers. There’s a geographical split, a demographic split and a generational split on this topic. Transparency is at the Core of Good Policy.

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Inside Retail

DECEMBER 18, 2023

It’s easy to write off the Shonkys as a media stunt, part of Choice’s own marketing effort. As December rolls on and our collective retail focus rises to scope out the year ahead, what’s clear is that 2024 will be a big year for retail customer technology. Both programs put customer data firmly at the centre of the entire retail operation.

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Inside Retail

JANUARY 16, 2023

As you may guess (like every other story on the topic) this first sentence was mostly written by ChatGPT – a language generation model that can generate human-like text based on a given prompt. Social media content can [also] be time consuming, [but] I have used the AI to come up with a month of content.

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Retail Focus

FEBRUARY 9, 2023

What incentives do retailers have to reinvest in local urban stores? Opening or reviving a retail business in remote locations should put on first: Embracing technology: Shop owners can use digital platforms such as e-commerce websites, social media, and online marketplaces to reach a wider customer base and compete with larger retailers.

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Inside Retail

JANUARY 16, 2022

The first of five stores is set to open in Las Vegas this weekend, followed by one in Los Angeles later this month. Little is known about the look and feel of the Savage X Fenty stores. Rihanna shared a store rendering on Instagram, which showed a space with bright, neon lights and plus-size mannequins in the window.

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Inside Retail

JANUARY 13, 2022

One example of this is NFTs, a topic that Lewsey is passionate about. It should be one huge, whizbang explosion to reset an exciting future for the sector,” Graeme Lewsey, the festival’s CEO, told Inside Retail. “It Now in its 26th year, MFF recently announced PayPal as its new naming rights partner. Supporting emerging designers.

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Retail TouchPoints

JANUARY 18, 2022

Diversity is a vast topic with any number of challenges — but also with potential solutions that can build on each other to build a stronger whole. One strong method for building a stronger program is utilizing reverse mentorships, in which the younger or less experienced person educates their superior about topics where they’re an expert.

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Retail TouchPoints

NOVEMBER 22, 2023

There is a growing understanding that generative AI technology is already benefitting retailers and shoppers alike by streamlining supply chains and consumer experiences, whether online, in-store, or both. Consumers expect to see the real products and packaging. People — photographed by humans with cameras — are still the most trustworthy.

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Retail TouchPoints

SEPTEMBER 16, 2022

The day-long event hit on various hot topics closely linked to these digitally native consumers, including authenticity, sustainability, mental health and wellness. Gen Z is arguably one of the most in-demand, and yet most elusive, generations of our time. Context is essentially what the Retail Influencer CEO Forum was designed to provide.

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Inside Retail

DECEMBER 21, 2021

Deciem commissioned Portland-based positive news media company, Good Good Good (GGG) to create a custom issue for the brand. “We GGG, which has its own climate-neutral print newspaper as well as a strong online presence, covers topics such as scientific and sustainability breakthroughs, as well as stories of courage and value.

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Inside Retail

OCTOBER 4, 2023

Earlier this year, Foot Locker unveiled a plan to drive long-term growth in the business by investing in new store formats and technology, right-sizing its retail footprint, embracing sneaker culture and deepening its relationship with customers.

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Rangeme

JULY 24, 2023

We will cover topics like understanding what makes the audience tick and developing strategic branding that digs deeper than just logos and packaging. This blog will serve as a 101 crash course, and each of the following will dig deeper into brand strategy topic-by-topic. So keep an eye out for more CPG marketing magic….

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Independent Retailer

JULY 28, 2022

Declines in apparel and department store spending indicate that consumers are tightening their belts in some areas. Shoppers continue to spend despite rising inflation and stagnant incomes — and social media influencers have a big part to play with their spending. Getting Around Inflationary Struggles. It is not all bad news, though.

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Inside Retail

AUGUST 3, 2021

There are a lot of misconceptions about modest fashion in Australia and instead of brands being proactive and asking for feedback from diverse customers, they often shy away from the topic and pretend that a huge portion of prospective customers don’t exist. My love for fashion began when I was five years old. Image: Supplied.

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