Retail TouchPoints

MARCH 30, 2022

Navigating the past two years of digital changes has been a challenging yet invigorating time for brands and social media users alike. From the large spike of social platform users and increased time spent online to measurement fluctuations, everyone has developed new behaviors and preferences within the social space.

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Inside Retail

JULY 7, 2021

Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. Policing influencers. This] relates more broadly to the mother of all challenges for social networks – moderation.

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Inside Retail

AUGUST 30, 2021

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,

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Retail TouchPoints

DECEMBER 13, 2023

The power of social media: It’s no secret that when looking to purchase a product, outside of recommendations and reviews from fellow consumers or family and friends, social media is also a popular channel that influences most of our buying decisions.

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Inside Retail

MAY 13, 2021

But creating engaging digital shows is just half the battle: prior to the pandemic, Fashion Week was beginning to represent a massive influencer marketing opportunity, with backstage passes, front row seats, and exclusive parties prompting high-impact social content from bloggers. Burberry invites influencers to take a seat.

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Retail TouchPoints

MARCH 25, 2022

They also influence an additional $600 billion of family spending. Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. Are you Listening? Debit Cards and Smartphones.

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Retail TouchPoints

FEBRUARY 21, 2023

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. Social commerce sales in the U.S. Social commerce sales in the U.S. social network ad spending forecast by $16.21

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Inside Retail

AUGUST 12, 2021

Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. For many content creators and their followers, the aspirational ethos of pre-pandemic influencer posts was replaced by emphasising social impact and authentic connection. influencers marked a 94 per cent YoY expansion.

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Retail TouchPoints

AUGUST 30, 2023

Loyalty Beyond the Price Tag In our hyper-connected world with increasing distractions, retailers and brands struggle with high acquisition costs. Instant answers about product sizing or shipping details can greatly influence the shopping experience and make or break a sale. Social influence continues to show opportunities as U.S.

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Retail Focus

OCTOBER 25, 2023

The retail landscape has witnessed a remarkable evolution, driven by a complex interplay of environmental and social factors. Brands actively engage with their customer base, encouraging them to “tweet”, “tag”, and “review” their products to harness the valuable insights customers offer.

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Inside Retail

AUGUST 28, 2022

Alyce Tran is an entrepreneur, having co-founded personalised luxury maker The Daily Edited, before starting her homewares brand In The Roundhouse and joining influencer marketing firm LTK to help brands reach their target audience. IR: You’re also a brand strategist at LTK, which is a tool to help influencers work with brands.

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Star Miconics

FEBRUARY 16, 2024

Part of this shift is the emergence of social commerce, a trend that’s setting the stage for this next retail revolution. Combining mobile shopping and social media, two of the most popular contemporary pastimes, retailers are finding more creative ways to engage consumers, drive sales, and enhance the shopping experience.

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Independent Retailer

JULY 22, 2021

Social media has made interacting with consumers so much easier. Especially with planning a new product launch, social media is key to getting as many views, likes, and sales as possible. Encouraging consumers to tag or invite friends is a great way to expand your audience in a more organic way.

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Retail TouchPoints

JULY 23, 2020

By adding a real social commerce component to the platform, Facebook now has much better information about real purchase intent. E-Commerce has been around for decades, but the launch of Facebook Shops means social commerce is at an inflection point. Our prediction: Eventually, social commerce and e-Commerce will be one and the same.

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Inside Retail

SEPTEMBER 7, 2023

Value Many Australians might associate “made in China” with cheap price tags and low quality. Given China’s leadership in live-streaming influencer marketing , Temu is now recruiting social media influencers , suggesting it might leverage its Chinese expertise to explore a social-commerce strategy.

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Inside Retail

FEBRUARY 5, 2023

We reached out to two experts to dissect this media fiasco and explore the bigger picture for brands, retailers and marketers in this day and age of misinformation. As a result, the media coverage would need to be persistent and of a quantity that sees Adidas bombarded with requests for comment. The post Is all media good media?

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Small Biz Trends

JUNE 19, 2022

The rise of social media has led to the emergence of a multi-billion dollar “creator economy” that makes it possible for anyone to earn a living by creating and sharing content with their fans. The Limitations Of Centralized Social Media. On average, he earns between $9 and $38 per day from the fund.

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Hunton Andrews Kurth

NOVEMBER 21, 2023

Last week, the FTC sent high profile warning letters to two trade associations, the American Beverage Association (AmeriBev) and the Canadian Sugar Institute, and 12 registered dieticians regarding inadequate disclosures in the dieticians’ social media posts.

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Small Biz Trends

JULY 5, 2022

Work with Social Influencers. You can work with social media managers and brand marketers to promote your brand or product on any social media platform. You can even collaborate with TikTok influencers to grow your audience. Cross-Promote on other Social Media Platforms.

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A1 Retail

MAY 13, 2022

A Spring social media cleanout. Alongside the 7-day plan, boohoo has onboarded a selection of influencers to undertake the challenge, in hopes of encouraging their audiences to get involved and change their body perception this Mental Health Awareness Week. Comparison combatting.

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Inside Retail

JULY 4, 2023

A new consumer behaviour trend has taken over social media that, ironically, is the complete antithesis of a trend. From HBO’s hit drama, Succession , to the next generation of Hollywood dynasties coming into prominence, lifestyles of the rich and famous are being illustrated across today’s media landscape.

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Small Biz Trends

OCTOBER 7, 2022

With more than 1 billion users in 154 countries, TikTok not only is one of the world’s most popular social media platforms, but it also has grown into a competitive space for influencers and brands to earn tons of cash. Hashtags are designed to help categorize content on social media. Homecoming. cameraroll.

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Inside Retail

JUNE 6, 2024

This top-heavy approach to luxury has led to a renaissance of mid-tier contemporary American brands, with Tory Burch, Coach, Ralph Lauren and Lacoste and more gaining social media clout with a younger audience through celebrity backing – and offering status and prestige without the hefty price tag.

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Inside Retail

DECEMBER 20, 2023

Behavioural pressure is a dominant reason that young people shoplift popular or valuable items within specific social circles, without much concern or thought towards the legal and moral implications. Deterioration in social cohesion is likely to exacerbate crime faced by retailers during the Christmas trading period.

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Wiser

APRIL 24, 2023

Some customers ask their friends and family directly for recommendations, but others often turn to Yelp, a common customer review site, Google, or social media to read up on reviews. After the shopper has tagged your brand on social media in a positive light. After the shopper has repurchased an item.

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Hunton Andrews Kurth

JULY 5, 2023

Two definitions included in the final Guides are of particular interest: Definition of endorsements : the Guides expand the definition of “Endorser” to expressly include virtual influencers, social media tags, and fake endorsements and reviews, and require disclosures to be difficult to miss and easily understandable by ordinary people.

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365 Retail

AUGUST 10, 2021

Klarna , the global banking, payments and shopping service, is launching an experiential activation in the heart of Manchester to raise awareness amongst consumers and influencers regarding social media advertising guidelines.

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365 Retail

JUNE 14, 2023

At We Are Social we create socially-led advertising for our clients, and with four in five Brits saying the economic situation is affecting them directly, we decided to dig deeper to find out exactly how that was translating to behaviour, in our recent Rethinking Value report.

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A1 Retail

AUGUST 9, 2021

Launch aims to raise awareness amongst influencers and consumers on advertising rules as Klarna data uncovers that 46% of consumers don’t know that #ad means that an influencer has been paid to promote a product or service.

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365 Retail

OCTOBER 12, 2023

The brand is a force to be reckoned with for mid-price retailers like H&M and Zara, as Shein’s promise of unbeatably low price tags continue to turn the heads of trend-hungry shoppers. On top of this, Shein truly nails media targeting. By intelligently using first party data to target shoppers in digital media spaces.

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Retail TouchPoints

JUNE 3, 2021

Similarly, Google is also planning to eliminate the individual collection of private information and instead plans to support its ad tracking by tagging micro-groups of similar visitors. Inbound marketing originated with the emergence of blogs, white papers and social media posts, but retailers have limited use of that content.

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Retail TouchPoints

APRIL 20, 2021

And on Facebook and Instagram, we expect our feeds to favor our closest friends and the influencers we like most. In the world of ecommerce — no less a form of entertainment than our social feeds and media apps — this translates to the products brands suggest to us, both actively and passively, on their websites and via marketing channels.

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I Love Fashion

FEBRUARY 14, 2023

Fashion Digital Marketing Agency Video contents are the most engaging type of social content. Pay heed that the videos have correct meta tags, alter tags, descriptions, etc. Build Your Youtube Channel Youtube is one of the most popular social media platforms.

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365 Retail

JANUARY 18, 2024

Marks and Spencer’s virtual influencer Mira was said to exist between the physical and digital worlds , but not everyone welcomed this attempt to stay in touch over social media. This remains an area where new technology is still to be tested and the public reception gauged.

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Inside Retail

NOVEMBER 22, 2021

Players can visit a digital showroom to choose different Nike outfits for their avatars and collect sneakers with special powers, giving them an advantage while competing in the mini-games, such as dodgeball, tag and the floor is lava. The kids of today are influenced by brands they see in the apps, games and online worlds they frequent.

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Independent Retailer

AUGUST 23, 2022

By design, Instagram is a video and photo-friendly social media platform, but consumers are now using it as part of their shopping process more than ever before. Also be sure to include shopper-targeted activities such as product demos, classes, and influencer shows. What Does “Instagrammable” Mean? Create the Right Lighting.

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Small Biz Trends

JUNE 1, 2022

Social Media Personality: Show Off Your Pet. Social media isn’t just for human influencers. Custom Pet Tags: Keep Pets Close to Home. Pet tags display your address, contact info, and any instructions for those who may find your pet if they get out. Wholesale Pet Food: Bring Top Brands to Market.

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