Hunton Andrews Kurth

JULY 5, 2023

Last week, the FTC announced its long-awaited finalization of updated Endorsement Guides. These guidelines come after the FTC initially voted to publish revised guidelines in May 2022. The FTC also issued an updated version of its popular Endorsement Guides FAQs, adding 40 new questions and updating dozens of existing answers.

Advertising 52

Advertising Promotions 52

Retail TouchPoints

APRIL 22, 2024

billion price tag of the previous package. Under the original divestiture plan announced in September 2023 , Kroger and Albertsons said they would sell 413 stores and eight distribution centers to C&S, but apparently this wasn’t enough to satisfy the Federal Trade Commission (FTC), which formally challenged the merger in February 2024.

Grocer 199

Grocer Wholesale Supermarket Planning 199

Hunton Andrews Kurth

NOVEMBER 21, 2023

Last week, the FTC sent high profile warning letters to two trade associations, the American Beverage Association (AmeriBev) and the Canadian Sugar Institute, and 12 registered dieticians regarding inadequate disclosures in the dieticians’ social media posts.

Advertising 90

Advertising Consumer Marketing ATS 90

Hunton Andrews Kurth

JANUARY 11, 2023

FTC Holds Online Fashion Brand Accountable for Suppressing Negative Reviews, Issues Updated Guidance for Marketers, and Warns Review Platforms. Beware the Wolf in Sheep’s Clothing: FTC Takes Action Against Apparel Retailer Who Bragged He Could Rip Off Consumers by Ripping Out Made in China Tags.

Apparel 98

Apparel Advertising Accounting Fashion 98

Hunton Andrews Kurth

MAY 16, 2022

The FTC continues its pursuit of deceptive Made in USA claims, this time with allegations that company Lions Not Sheep and its owner, Sean Whalen, marketed apparel as being “Made in USA,” “Made in America,” “100% AMERICAN MADE,” and “BEST DAMN AMERICAN MADE GEAR ON THE PLANET” when in fact the products were made in China.

Apparel 98

Apparel Consumer Marketing Advertising 98

Independent Retailer

AUGUST 3, 2021

Based on evidence found as a result of the investigation, the ad watchdog filed a complaint with the FTC urging the agency to put an end to Walmart’s deceptive claims once and for all. ‘American Pride’ Red, White & Blue Swarovski Crystal Small Dog Tag Necklace. Nu Bloom Botanicals. www.nubloombotanicals.com.

Payment Services 52

Payment Services Consumer Boutique Customer Experience 52

Retail TouchPoints

JULY 19, 2023

the reality of a high price tag for eco-friendly packaging may be in conflict with sustainability preferences. The FTC offers guidelines, but no laws and only a few U.S. This comes despite earlier research finding a shift in consumer attitudes was the driving force behind the push for sustainable packaging in 2020. In the U.S.,

Inventory Management 215

Inventory Management Shipping Management Consumer 215