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How Vans Transformed its Visual Merchandising with ‘Digital-First’ Processes

Retail TouchPoints

Now, brands like Vans are embedding these short-term solutions into their day-to-day workflows as they strive to optimize the flow and experience of the shoe and apparel retailer’s 500+ stores in North America. Vans has increased the efficiency workflow for its visual merchandising and monthly floorset process using solutions from IWD.

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Foot Locker Debuts ‘Store of the Future’ in New Jersey

Retail TouchPoints

It’s been designed with a streamlined approach to store layout to offer an intuitive shopping journey that encourages discovery and easy navigation. The new location features a bold storefront, expanded footwear and accessory selections and an emphasis on sustainability and dynamic digital fixtures.

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How to Knock Assortment Planning Out of the Park

Wiser

Beyond the merchandising itself, assortment planning also refers to optimizing a store’s visual merchandising, layout, and the placement of the products. It’s all about forecasting demand and meeting it with the best product selection, promotions, branding, and store layouts.

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Three Design Tips for Fighting Shrink

Retail TouchPoints

Sadly, in addition to imagining how people will shop the store, designers need to think harder about how they might steal from it, too. That means asking questions like: What more can be done to deter theft using store layout, customer flow, shelf height, mirrors, lighting and the placement of gondolas, merchandise and security cameras?