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Adidas Shifts to DTC-First Model, Plans to Double Ecommerce Sales by 2025

Retail TouchPoints

MARCH 11, 2021

Nonetheless, Adidas is optimistic, citing the recovery seen in Q4 2020, its strong market position and attractive growth prospects for the sporting goods industry as a whole. The move is in line with similar shifts made by competitor Nike, which is ditching wholesale accounts and beefing up its digital and DTC business as well.

Planning 197
Planning Wholesale Sporting Goods Accounting 197
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Jason & Scot Show Episode 300 – Goodwill Finds CEO Matt Kaness

Retail Geek

JANUARY 6, 2023

Over a billion in gmv which is to say the direct to Consumer wholesale and the value of their licensing business in the market was over a billion dollars. Matt: [6:56] I was not at Burton Urban is really where I started to cut my teeth on e-commerce. So brand revenues and net revenue is like call it 650 million and it was independent. [26:08]

Merchant Services 52
Merchant Services Consumer Fashion Marketing 52
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