Adidas Shifts to DTC-First Model, Plans to Double Ecommerce Sales by 2025
Retail TouchPoints
MARCH 11, 2021
Nonetheless, Adidas is optimistic, citing the recovery seen in Q4 2020, its strong market position and attractive growth prospects for the sporting goods industry as a whole. The move is in line with similar shifts made by competitor Nike, which is ditching wholesale accounts and beefing up its digital and DTC business as well.
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