#TBT: Service Merchandise Was the OG Multi-Channel Shopping Experience
Retail TouchPoints
AUGUST 30, 2021
Service Merchandise was a bit more fun than today’s similar IKEA shopping experience because it carried more than mediocre DIY housewares and furniture. (No They offered a breadth of inventory that included fine jewelry, toys, sporting goods and electronics. At its peak, the company achieved more than $4 billion in annual sales.
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