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Best-in-class shopper marketing: Time for brands and retailers to step up

Mike Anthony

They are all a missed opportunity to effectively communicate with shoppers, drive shopper engagement, inspire shoppers , and create longer-term value for the retailer and the manufacturer. While these displays are fine, they represent a missed opportunity to create truly best in class shopper marketing.

Marketing 130
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Best-in-class shopper marketing: Time for brands and retailers to step up

Mike Anthony

They are all a missed opportunity to effectively communicate with shoppers, drive shopper engagement, inspire shoppers , and create longer-term value for the retailer and the manufacturer. While these displays are fine, they represent a missed opportunity to create truly best in class shopper marketing.

Marketing 130
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5 Emerging Conversion Best Practices for Ecommerce Websites

Retail TouchPoints

Note: These findings are excerpted from Inflow’s annual eCommerce Best in Class Report , which reviews 150 data points across 10 top ecommerce websites to identify emerging trends, legacy features and conversion strategies trending downward in 2023. Read more about our research methodology here.

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The Future of Retail is Multilingual

Retail TouchPoints

This same barrier can exist for online shoppers navigating ecommerce sites in languages they don’t understand. Recent estimates forecast that nearly a quarter of global retail sales will come from online channels by 2027, so the ability to serve a multilingual customer base will be essential for businesses seeking global success.

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Mobile POS tools are a vital tool in elevating in-store customer experiences

Inside Retail

The technology is built around the premise that retailers need to deliver the best consumer experience possible – regardless of the channel – to attract and retain customers. Merchants on Shopify POS can now design the in-store experiences that reflect their brand best without having to sacrifice reliability.”

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Levi’s GM for Southeast Asia explains why the region “holds immense potential”

Inside Retail

The 364sqm NextGen Indigo store promises a redefined denim experience, tailored to the discerning tastes of Thai shoppers through various personalisation offerings. The region holds immense potential, with its vibrant markets and growing consumer base of young millennials and Gen Z shoppers.

Apparel 147
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Starbucks and DoorDash Plan to Take Delivery Partnership Nationwide by March

Retail TouchPoints

Starbucks and DoorDash have expanded their delivery partnership to Northern California, Texas, Georgia, Florida and other select markets, with plans for availability in all 50 states by March 2023. as well as market expansions in Seattle, Portland and New York City in 2022.

Planning 301