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One simple hack to get more value out of your market research data

Mike Anthony

The data is new, but the conclusions are either something we’ve seen before, or are so blindingly obvious it barely needed researching. But there is a simple little hack you can use with pretty much any market research data that often uncovers a new insight. So come on Mike – what’s the hack?

Marketing 130
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One simple hack to get more value out of your market research data

Mike Anthony

The data is new, but the conclusions are either something we’ve seen before, or are so blindingly obvious it barely needed researching. But there is a simple little hack you can use with pretty much any market research data that often uncovers a new insight. So come on Mike – what’s the hack?

Marketing 130
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Here’s how retailers can allay customer fears over privacy

Inside Retail

Research shows Australian consumers are scared about the safety of their personal information – and their images – more than ever before. What retailers do with their data is at the top of shoppers’ minds, especially after several major Australian chains were recently caught taking photos of customers without most of them being aware.

Consumer 147
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2021 Shopper Trends – Cutting through the predictions to meaningful action

Mike Anthony

you will have noticed that consumer and shopper behavior has changed significantly over the last twelve months. What can we take from 2021 shopper trends and how can we apply them to our own plans? 57% of marketers are stupid, apparently! Apparently a majority of marketers don’t see it this way. No-one knows !

Consumer 130
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2021 Shopper Trends – Cutting through the predictions to meaningful action

Mike Anthony

you will have noticed that consumer and shopper behavior has changed significantly over the last twelve months. What can we take from 2021 shopper trends and how can we apply them to our own plans? 57% of marketers are stupid, apparently! Apparently a majority of marketers don’t see it this way. No-one knows !

Consumer 130
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Tapping into Temu: Why American Gen Zs love the Chinese app

Inside Retail

Data analytics firm YipitData shows that Temu achieved a staggering $500 million in sales during its first five months and is already projected to reach $3 billion in gross merchandise volume (GMV) this year. This should come as no surprise, given China’s rapidly growing cross-border e-commerce market is projected to reach a staggering $2.8

Shipping 130
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Experts predict the biggest fintech trends for 2023

365 Retail

Using their industry knowledge and Google Trends data, Nick Root, CEO Intergiro reveals everything you can expect to see in the year ahead. . While traditionally, BNPL services were used to split payments for high value items, they soon became associated with online fast fashion brands, targeting Gen Z and Millennial shoppers.