Shades of Gray: MAP Avoidance Tricks, Gray Market Sellers, and How to Beat Them
Wiser
NOVEMBER 15, 2016
Not all resellers can see this forest for the trees, however, and will seek to undercut their competitors, even if it violates the MAP policies agreed upon with the brands they are selling. There are a few gray area tactics that resellers often try to use to get around MAP compliance. MAP violators can come from out of nowhere.
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