How to Set a MAP Policy that Will Incentivize Resellers to Carry Your Products
Wiser
DECEMBER 27, 2017
Resellers are inundated with manufacturers looking to use the same sales channels to sell their products to consumers. What can you do to stand out, not only to consumers, but also to the resellers who carry and have the end responsibility to sell your products? MAP stands for Minimum Advertised Price.
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