From Line to TikTok: Exploring APAC’s US$1 trillion social commerce market
Inside Retail
DECEMBER 14, 2022
When it comes to social commerce or ‘shopper-tainment’, the valuations of this burgeoning space can fluctuate wildly. One report claimed that social experiences will directly influence US$42 billion of e-commerce sales in Southeast Asia by the end of 2022. A refresher. Best practices from China.
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