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Shopping habits, Retail Media, and Virtual Fitting Rooms - Weekly Snacks #52

Tokinomo

Campaign corner Taste tester. In Hershey’s commercial , we find out that Lane, a kid, chose to dress up as a Hershey's taste tester for career day at his elementary school. His principal informed Hershey's about Lane's choice, and after a year, Hershey's surprised the school by making Lane their official taste tester.

Shopping 188
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Meta to open first physical retail shop for virtual reality products

Dezeen

Social media brand Meta , formerly the Facebook Company, is opening its first permanent Meta Store for customers to purchase its virtual reality products as a "gateway to the metaverse". Meta 's video-calling device Portal will be displayed on backlit wooden shelves on the main shop floor.

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Beautyque NYC Debuts New Interactive VR Shopping App

Retail TouchPoints

Beauty retailer Beautyque NYC — which debuted in 2020 as the first 3D virtual beauty store — is testing out a new technological innovation in the beauty space: a virtual reality app that will allow users to immerse themselves in a virtual beauty store where they can interact with and shop for products.

Shopping 263
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Skechers Widens its Reach with New Roblox Store, John Deere Collab

Retail TouchPoints

Skechers is bringing its brand to new audiences with a virtual store in Roblox aimed at younger consumers and a new co-branded collection with tractor brand John Deere designed for agricultural and construction professionals. million visits, 4 million virtual try-ons and generated nearly 45 million impressions.

Outdoor 220
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JLL Rolls Out Virtual ‘Shopping Bestie’ in 13 Centers

Retail TouchPoints

JLL Retail Property Management has introduced a new virtual shopper agent named Cindy , designed to make the online experience more relevant and engaging at 13 of its shopping centers across the U.S. She also was built using multi-ethnic characteristics to resonate with a geographically and demographically diverse user base.

Shopping 235
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Charlotte Tilbury Steps Further into the Metaverse with Virtual Group Shopping

Retail TouchPoints

Beauty brand Charlotte Tilbury has become the first retailer to debut the new Shop with Friends ecommerce functionality from Obsess , which allows groups of consumers to visit Charlotte Tilbury’s virtual Beauty Gifting Wonderland shop together in real time. “My

Shopping 231
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The Click Before the Brick: How Digital Shapes Shopping

Retail Focus

It changes how we communicate, work, and shop – often before setting foot inside a store! This phenomenon is known as “The Click Before the Brick,” where digital presence shapes our shopping experiences. Online stores and marketplaces have made it possible to shop from the comfort of your home.