Remove retail summer-marketing
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Asda unveils new brand identity with summer campaign

Retail Gazette

Asda has unveiled a new brand identity under its latest creative campaign, ‘Serious About Summer’ The campaign centres around the “serious business” of making the most of summer, which it says demonstrates shoppers can continue to trust them to deliver value over the coming months.

Grocer 117
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Nike embarks on a multi-year innovation cycle 

Inside Retail

And this summer is just a hint of the game-changing innovations coming across our entire portfolio that will take us into new markets and market share opportunities.” The post Nike embarks on a multi-year innovation cycle appeared first on Inside Retail Australia.

Returns 264
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David Beckham seals multi-year partnership with Hugo Boss

Inside Retail

The collaboration includes collections designed and curated by David Beckham for both formal and casual menswear, the company said, with the first collection to launch in spring/summer 2025. The post David Beckham seals multi-year partnership with Hugo Boss appeared first on Inside Retail Australia.

Fashion 147
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Vegemite releases merch for summer festivals

Inside Retail

Vegemite is expanding its foray into fashion with the release of a summer merch capsule collection, which the company says has been designed for the upcoming festival season. We’re thrilled to be spreading the love with fans with the release of our summer merch lineup,” said Jess Hoare, marketing manager at Vegemite.

Fashion 243
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NBCU Unveils New TV Commerce Capabilities Ahead of Summer Olympics

Retail TouchPoints

NBCUniversal has unveiled a series of new capabilities aimed at “bringing television advertising into the performance marketing future” and enhancing TV-enabled commerce opportunities as it readies for the kickoff of the Summer Olympics on July 26, 2024. NBCU’s new Virtual Concessions ad format.

Checkout 233
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Day two at NRF: Retail bosses debunk Gen Z myths and discuss growth

Inside Retail

If day one of the National Retail Federation’s annual conference, Retail’s Big Show, was all about AI, the overarching focus of day two was learning how to appeal to the modern consumer, especially Gen Z. Let Gen Z in on the (marketing) fun All three panelists agreed that Gen Z is wary of inauthentic marketing tactics from brands.

ATS 246
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Macy’s Accelerates Small-Format Expansion Plans

Retail TouchPoints

The planned expansion is in addition to the nearly 15 small-format stores that the retailer already operates. Macy’s had announced plans in August 2023 to open four small-format stores in the late summer and fall, and the third Bloomie’s small-format store will open in Seattle in November 2023. Macy’s Inc. in a statement.

Planning 236