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The Power of Sound for Retail

Retail TouchPoints

Design for retail experiences is a hot topic of conversation, especially as shoppers return to stores for the holiday season, still under the influence of a COVID pandemic. Whether you’re strategic about it or not, sound is actively telling an emotional and functional story about your retail space.

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What Is Your Audio Planogram? How Immersive Sound Can Become a Retail Brand Differentiator

Retail TouchPoints

Stranger Things recently reminded us how incredibly different the standard for the American retail experience was just a couple decades ago when much of social life centered on shopping malls. Moving Retail Music Beyond the Loop. Of all experience levers that go into the design of a retail brand, sound has been the most underutilized.

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7 Questions Every Retailer Should be Asking Itself About Ecommerce and Shopper Loyalty

Retail TouchPoints

Continually mining and employing data is essential if retailers — and their brand partners — are going to meet shoppers’ expectations of seamless, omnichannel shopping experiences. And it’s by meeting those expectations that brands and retailers will create measurable ROI, drive sales and generate loyalty.

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Amplifying Sound’s Role in Retail Design

Retail TouchPoints

Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user needs and behaviors is also transforming. There’s plenty to explore when it comes to elevating the visual delights of retail spaces. Many retailers overlook the negative impact of noise on sales and the human brain.

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Saving Shoppers from the Sea of Sameness

Retail TouchPoints

Retail is finally reopening in many parts of the country, but savvy retailers should not accept what was status quo. Now is the time to shake up the retail experience and rescue shoppers from the sea of sameness. Experience the buying journey through the eyes of your customer. Did you even show up on the first page?

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Walmart+ adds Paramount+ as member benefit

Mass Relators

Jeff Shultz, chief strategy officer and chief business development officer, Paramount Streaming, also touted the value of the new partnership announced on Monday. Most recently, the retailer combined its InHome service into Walmart+ to create efficiency for members. Eighty-five percent of U.S.

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Episode 47: Justin Bolognino

VMS

A new META spinoff, launching publicly in early 2022, Unreality is set to be the definitive professional ecosystem for the global “Immersive Media industry.” Taking their skills and touch to nature, Bolognino and wife Elizabeth founded Silent G Farms in North Branch, NY, a retreat compound designed for nourishing creativity and consciousness.