Retail TouchPoints

MARCH 18, 2024

Google wants a bigger piece of the traffic driven by retail media advertising. To start getting it, the tech company has launched a new offsite retail media solution in closed beta. We see retail media as a cornerstone of the SA360 mission to drive reach, performance and productivity for advertisers.”

Advertising 304

Advertising Management Promotions Shopping 304

Retail Times

DECEMBER 21, 2023

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! As 2023 comes to a close, IKEA Retail has revealed the most searched for items this year. From iconic […] If you want more information Retail Times get in touch!

Consumer 45

Consumer 45

Retail TouchPoints

FEBRUARY 13, 2024

Improving search functionality and response speed can be among the most powerful “behind the scenes” actions a retailer can take — particularly if they’re essentially a pureplay operation. Retail TouchPoints (RTP): What was the original reason for Zenni Optical to upgrade its search functionality with Algolia?

Consumer 277

Consumer Shopping Store Operations Customer Experience 277

Retail TouchPoints

MAY 7, 2024

69% of consumers go straight to the search bar when they visit an ecommerce site, and their search interactions provide merchants with crucial information about their intent, preferences and needs. Alongside tracking search performance data, analyzing how shoppers use search can deliver deep customer insight for merchants.

Dead-Stock 226

Dead-Stock Advertising Promotions Fashion 226

365 Retail

MAY 2, 2023

Exclusive data from Kin + Carta and Google Cloud has revealed that 85% of the UK’s largest retailers see “search relevancy” as their biggest challenge regarding product discovery on their ecommerce sites. Search relevancy” topped the results by a significant margin, followed by “low conversion rates” at 35%.

ATS 57

ATS 57

Retail TouchPoints

MARCH 24, 2023

Shopify has launched a new integration with Google Cloud that enables its merchants to leverage Google-quality search capabilities and AI innovations on their sites. Enterprise brands on Shopify can now access Google Cloud’s Discovery Al solutions directly through Commerce Components , Shopify’s enterprise retail solution.

Merchant Services 292

Merchant Services Shopping Apparel Fulfillment 292

Retail Smart Guys

APRIL 16, 2023

If you are looking for the best restaurant nearby, searching for home cleaning tools, or seeking tips on dealing with finances, typically, you resort to Google as your search engine. Given this, how can businesses maximize social media as search engines? Don’t get left behind in the ever-changing digital landscape.

Target Market 52

Target Market Finance Advertising Promotions 52

Retail TouchPoints

DECEMBER 12, 2023

To identify its annual trend forecast, Pinterest first combs through the billions of searches conducted by the 482 million people who visit Pinterest each month (this year with a little help from machine learning tools), and then distils that data into insights based on growth trajectories and human expertise.

ATS 246

ATS Consumer Shopping Fashion 246

Retail Dive

MARCH 22, 2024

Retail leaders cited improved accuracy and relevance as the two biggest roles AI can play, according to Algolia and Coleman Parkes Research.

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108

Retail Times

MARCH 24, 2023

Ahead of Shoptalk 2023, one of the retail industry’s most important events, Shopify Inc., and Google Cloud have announced a new integration that enables retailers using Commerce Components—Shopify’s enterprise retail solution—to leverage Google-quality search capabilities and AI innovations.

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Retail TouchPoints

APRIL 17, 2024

Enter generative AI (gen AI) — a beacon of hope illuminating the path forward for retailers navigating this new terrain. Traditional keyword searches fall short, but with gen AI fueled by massive data sets, a system like Lucidworks Fusion can quickly deliver precise answers. Many retailers grapple with insufficient product data.

Target Market 270

Target Market Marketing Consumer Customer Experience 270

Retail TouchPoints

JULY 21, 2023

These are words often used to describe ecommerce sites, despite the rapid evolution of digital technology. “There’s nothing special about ecommerce,” said Matt Maher, Founder of M7 Innovations in an interview with Retail TouchPoints. “As

Returns 222

Returns Outdoor Consumer Shopping 222

Inside Retail

MAY 3, 2024

WARC Media said that social media has overtaken paid search in advertising investment and is forecasted to reach $247.3 The post Social media overtakes paid search as world’s largest advertising channel appeared first on Inside Retail Australia. billion this year, up 14.3 per cent from a year ago.

Advertising 290

Advertising Accounting Returns ATS 290

Retail TouchPoints

MARCH 18, 2024

Retailers have been eager to jump on the generative AI bandwagon: according to a new survey conducted by Salesforce and the Retail AI Council , retail executives estimate that 36% of their employees already are using generative AI today, with that figure projected to rise to 45% by 2025.

Store Operations 285

Store Operations Shopping Marketing Management 285

Retail Wire

MAY 4, 2021

A growing number of retailers are using livestream shopping events in an attempt to drive sales in a format that appeals to consumers. Success in this arena remains far from certain as American consumers have, by and large, not taken to shopping via livestreams.

Consumer 130

Consumer Shopping 130

Retail TouchPoints

OCTOBER 9, 2023

The tools already launched include enhanced search via the use of generative AI, a new beauty try-on experience and a voice assistant in the retailer’s app. A new beauty try-on experience that adjusts based on different skin tones and face shapes.

Shopping 246

Shopping 246

Retail TouchPoints

JUNE 20, 2023

The world’s largest search companies — so far, Microsoft, Google and Baidu — are the pioneers of generative AI. However, one internet giant that has not yet entered the conversation is Amazon, which stands to benefit tremendously from generative AI-powered search. Presently, ecommerce search is primarily keyword-based.

Shopping 291

Shopping Returns Location Management 291

Retail TouchPoints

SEPTEMBER 19, 2023

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. For example, many websites could quickly improve their CX by adjusting their site search functionality. The most common missing element: error tolerance.

Customer Experience 242

Customer Experience Checkout Marketing Spend Consumer 242

Retail TouchPoints

FEBRUARY 13, 2024

In order to thrive in this economic market, it is critical for retailers to dive into consumer data and apply their learnings strategically. A recent survey from Google Cloud supports this concept, reporting that 81% of retail decision-makers feel an urgency to adopt generative AI in their businesses.

Consumer 274

Consumer Advertising Management Marketing 274

Retail TouchPoints

SEPTEMBER 18, 2023

This holiday season, though prices are still high and purse strings remain tightened, there’s slightly more stability inherent in the current retail environment that will bring more clarity to the numbers. Retailers will leverage this moment to focus on operational efficiencies and consumer connection.

Social Commerce 279

Social Commerce Checkout Consumer Point of Sale 279

Retail Times

APRIL 28, 2023

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! Retail Times - Retail news, reports, analysis & comment

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Inside Retail

JANUARY 8, 2024

Pinterest recently forecasted the biggest consumer-led trends for 2024 with its Pinterest Predicts report using its search engine database which has over 400 million monthly users. Now, brands across the retail industry are trying to keep up with consumer behaviour – not vice versa.

Consumer 245

Consumer Beauty and Health Accessories Fashion 245

Inside Retail

FEBRUARY 16, 2022

Your on-site search bar is one of the most popular ways for customers to find what they are looking for on your site. However, most e-commerce businesses treat search as an infrastructure cost like web hosting. The search box may seem innocuous, but it can be a sales and conversion powerhouse! The challenge for retailers.

Returns 360

Returns Marketing ATS 360

Retail TouchPoints

SEPTEMBER 28, 2023

The continued advancement of retail technology and ecommerce have set new standards for a quality online shopping experience. However, most ecommerce retailers today have already invested in personalizing their online shopping experience — so why are retailers still struggling with customer loyalty and sales?

Shopping 246

Shopping Customer Experience Accessories Marketing 246

Retail Dive

DECEMBER 21, 2022

Learning from larger chains facing inventory issues, small and midsize businesses are working to better predict what they need.

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108

Retail TouchPoints

OCTOBER 19, 2022

The buy now, pay later (BNPL) firm has launched a series of new products under the Klarna Spotlight banner, all aimed at strengthening the company’s position as “a true shopping utility for consumers and a growth partner for retailers.” Among the new tools available to Klarna users and merchants are: Search and Compare.

Merchant Services 265

Merchant Services Shopping Drop-Shipping Checkout 265

Retail TouchPoints

APRIL 12, 2023

UK-based urban streetwear brand SikSilk saw a 25% increase in ecommerce purchases from on-site search and a 36% drop in site exits from its search pages after implementing AI-powered site search technology. Queries containing words such as colors were among the most problematic, according to Longshaw.

Dead-Stock 262

Dead-Stock Management ATS 262

Retail TouchPoints

JANUARY 4, 2023

Like the Macy’s Christmas window displays of the 1950s, retailers can find ways to pique the customer’s interest and add a little inspiration to the online purchasing process. While videos make for a more engaging customer experience, only 40% of product detail pages currently use video, according to the 2022 Omnichannel Retail Index.

Comparison Shopping 250

Comparison Shopping Consumer Shopping Customer Experience 250

Retail TouchPoints

MARCH 19, 2024

The online eyewear retailer, which sells in both B2B and B2C channels and is working with brick-and-mortar retailer U.S.Vision , has categorized approximately 3,000 SKUs since adopting the PIM solution, with more in the pipeline.

Management 223

Management ATS 223

Retail TouchPoints

FEBRUARY 28, 2024

Authentic , formerly known as Authentic Brands Group, has partnered with Fast Simon to help enhance merchandising, personalization and search capabilities across its extensive portfolio of brands. The Fast Simon solution is designed to enhance online retailers’ merchandising with smart collections and visual merchandising.

Visual Merchandising 207

Visual Merchandising Shopping Management Consumer 207

Retail Dive

MARCH 31, 2022

The tech giant pitched the feature as a solution to search-based cart abandonment on e-commerce sites.

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130

Inside Retail

APRIL 28, 2024

There has also been significant progression of the strategy, including increasing brand awareness, launching a subscription service, developing our retail media proposition and mobile app growth.” ” The beauty brand will begin the search for a new CEO. Meanwhile, the company reported its third quarter revenue rose 8.9

Returns 298

Returns Planning 298

Retail TouchPoints

NOVEMBER 6, 2023

However, there is some good news for brick-and-mortar retail and malls: Coresight Research recently reported that foot traffic at top-tier malls was up 12% on average in 2022 compared to pre-pandemic 2019 levels, while traffic at lower-tier malls was up 10%. There is little doubt that technology is driving change across the retail industry.

Shopping 292

Shopping Consumer Customer Experience Marketing 292

Retail TouchPoints

DECEMBER 20, 2021

As retailers race to increase their ecommerce capabilities to meet this blended opportunity, those that seamlessly offer consumers what they want, when they want, regardless of how they are shopping — whether on mobile, social, or in-store — will win. Search provides a unified view and helps retailers bridge an omnichannel experience.

Consumer 340

Consumer Shopping Accessories Promotions 340

Retail TouchPoints

SEPTEMBER 28, 2023

We’ve all heard the stat — more shopping searches now start on sites like Amazon or TikTok than on traditional search engines. While the truth is a bit more nuanced, one thing is crystal clear — the realm of online search and discovery is no longer dominated by a single player ( Google , we’re looking at you).

Advertising 234

Advertising Consumer Beauty and Health Shopping 234

Retail TouchPoints

MARCH 21, 2023

Large Language Models (LLMs) and transformers will change search habits. One of the reasons this technology promises to be so disruptive is that as it becomes more widespread, it has the potential to change how we search — at least in some situations. With transformers and LLMs, these terse and stilted searches become less necessary.

Returns 272

Returns Accounting Customer Experience Marketing 272

Retail TouchPoints

DECEMBER 8, 2023

Audience Targeting “ Connected TV has become the next scalable performance marketing channel, right alongside paid search and paid social ,” said Brickler. in an interview with Retail TouchPoints. These are companies that cut their teeth buying media on social media platforms and search. That is beginning to be possible on CTV.

Advertising 294

Advertising Marketing Consumer Shipping 294