Remove retail scent-marketing
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How Technology and Science Create Unforgettable, Immersive In-Store Experiences

Retail TouchPoints

Retail is in the midst of a significant transformation. brands plan to increase investments in immersive technologies — think interactive displays for increased visual impact, carefully curated playlists and thoughtfully crafted scents that tap into nostalgia. Over half of U.S. Over half of U.S.

Consumer 280
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New Balance bottles its scent and enters the beauty space with Grey Store

Inside Retail

New Balance has entered the beauty market in celebration of opening a premium direct-to-consumer retail store in Australia this December and it smells like luxury on and off the court for the apparel brand. It is set to open on December 19 on Sydney’s luxury retail strip George Street and offers a premium retail experience.

Fashion 264
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The Nose Knows: Why Scent Branding is a Retail Game-Changer

Retail TouchPoints

When thinking about your retail space, a lot of work goes in to capturing your customers’ attention via their senses. Customers should see, feel, touch and hear a unique experience every time they walk into your retail space so that your products and brand stand out. In fact, scent has a profound effect on our memory and emotions.

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The powerful marketing mechanism behind Nest New York’s holiday collab

Inside Retail

And instead of ‘holly’, it’s Nest New York’s popular seasonal home scent, Holiday. Running from November 20 to January 4, Fifth Avenue’s lighted holiday tree displays will be scented with Holiday for residents and visitors to enjoy as they shop along the famous shopping avenue and check out the festive displays.

Marketing 130
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Dusk launches Streets ice cream-inspired fragrance range

Inside Retail

The ice cream-inspired fragrance range includes candles, fragrant oils, tealights, and melts in the scents of Bubble O’ Bill, Golden Gaytime, Rainbow Paddle Pop, and Splice. We invite you to the creamiest, dreamiest summertime street party hosted by Dusk and Streets,” added Julia Utz, general manager for product and marketing, Dusk.

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M&S unveils ‘multi-sensorial’ summer takeover at Oxford Circus station

Retail Gazette

M&S has unveiled a new “multi-sensorial” takeover of London’s Oxford Circus Tube station using scent, as part of its recently launched summer 2024 campaign. Using the evocative scent of sun lotion, we’re transporting people to the antithesis of the underground – an M&S-inspired summer paradise.”

ATS 104
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How wellness culture and Covid created a multibillion-dollar candle market

Inside Retail

In 2020, the global candle market size was valued at US$8.86 Market research firm Statista expects the global candle market to continue to grow at an annual compound growth rate of 2.88 In addition to these well-known food chains, other businesses have also leaned into the candle market. per cent from 2023 to 2028.

Marketing 130