Remove retail point-of-purchase-displays
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How Technology and Science Create Unforgettable, Immersive In-Store Experiences

Retail TouchPoints

Retail is in the midst of a significant transformation. brands plan to increase investments in immersive technologies — think interactive displays for increased visual impact, carefully curated playlists and thoughtfully crafted scents that tap into nostalgia. Over half of U.S. Over half of U.S.

Consumer 290
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Inside Hy-Vee’s RedMedia Expansion: From the Sofa to the Store

Retail TouchPoints

Although Hy-Vee has offered different components of retail media for some years, it has “been building in earnest” and officially launched Hy-Vee RedMedia , its full-scale retail media network early this fall, according to Jessica Enos, SVP of Retail Media for Hy-Vee, Inc.

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Point of Purchase (POP) Displays: Learn EVERYTHING about them

Tokinomo

Unlock the secrets of Point of Purchase (POP) displays in our comprehensive guide. From the basics to best practices, delve into everything you need to know about POP displays and how they impact the world of retail marketing.

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Kum & Go Launches New Personalized Mobile App and Rewards Program

Retail TouchPoints

Convenience retailer Kum & Go has debuted a new mobile app touting personalized features along with its new “&Rewards” loyalty program. The new app will display information relevant to each customer, including shopping recommendations based on past activity and the ability to designate a favorite Kum & Go location.

Location 203
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Challenging the Way Retailers Think About Traffic Counting

Retail TouchPoints

These are certainly applicable to what we’re seeing in the retail industry right now. We’re seeing a resurgence of retailers placing focus back on their physical stores. Every day, the latest retail headlines are focused on the entrance or expansion of physical retail environments, including Kohl’s , Toys ‘R’ Us , Mizzen+Main and more.

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Digital Signage is Yoked and Ready for its Close-Up Thanks to RMNs

Retail TouchPoints

And yet 2023 may be remembered by C-suite marketing teams everywhere as the year when the not-very-exciting category of digital signage became supercharged thanks to two key elements: retail media networks and first-person data. Shoppers expect a frictionless experience that they can navigate on their own with no contact.

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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

Indeed, the study — which over a one-week period in May 2023 surveyed 779 adults who had purchased a product or service from a new-to-them brand within the previous six months — made clear that shopping is now an ongoing part of daily life for most consumers, rather than an occasional, or often even intentional, behavior.

Consumer 294