How Lids Translated its Online Limited-Edition Drop Model into Physical Retail
Retail TouchPoints
DECEMBER 14, 2022
Photo courtesy of Lids Hat Drop. Lids has adapted its LidsHatDrop.com online concept of selling limited-edition goods into a brick-and-mortar store, returning to the 29-year-old company’s roots in brick-and-mortar retail. The retailer’s new store in the Queens, N.Y. Photo by Adam Mihal. Photo by Adam Mihal.
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