Retail TouchPoints

APRIL 4, 2023

Social media has become an essential part of any business’ marketing strategy, and Instagram has emerged as a leading platform for reaching out to potential customers. Here are some strategies that social media managers can use to scale reach and, in turn, increase ROI on Instagram. With more than 1.3 billion active users, 3.76

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Management Advertising Marketing Accounting 224

Retail TouchPoints

NOVEMBER 24, 2023

One thing brands and retailers can count on this holiday season is that shoppers are being more frugal when it comes to buying gifts. Social commerce is full of untapped opportunities, but brands need to be strategic and develop impactful campaigns that make it easy for customers to find and buy products on their preferred social platforms.

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Social Commerce Shopping Consumer Marketing 273

Retail TouchPoints

DECEMBER 8, 2022

Walmart is launching its own take on image recognition with TrendGetter , a tool that lets shoppers take photos or screenshots and find similar items on Walmart.com. You’re scrolling through your Instagram feed and your favorite influencer is wearing the must-have accessory of the season. The problem?

Finance 168

Finance Accessories Shopping Marketing 168

Retail TouchPoints

APRIL 15, 2024

In today’s retail industry, marketers are under tremendous pressure to hone their strategies in order to elevate their digital presence above that of competitors. It’s crucial for retail marketers to adapt accordingly. Fortunately, retailers can learn valuable lessons from the most digitally sophisticated retail brands.

Sporting Goods 130

Sporting Goods Management Marketing Consumer 130

Retail Focus

APRIL 2, 2024

Retailers have been using visual merchandising and props to draw in customers for as long as shops have been open. Of course, things have moved on a little from the early days of simple displays, with retailers now having a whole arsenal of tools at their disposal to not only bring in more consumers, but also improve their overall experience.

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Visual Merchandising Consumer Shopping Marketing 147

Inside Retail

FEBRUARY 26, 2024

In a groundbreaking revelation, recent research from ShipStation and Retail Economics uncovers the pivotal role of physical interactions in shaping the Australian e-commerce landscape. This omnichannel journey is an opportunity for retailers to forge personalised connections that build enduring brand loyalty.”

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Inside Retail

AUGUST 10, 2022

Retailers will no longer be able to host any new or scheduled Live Shopping events on Facebook from October 1, according to a statement by parent Meta. While Facebook users will still be able to broadcast live events on the platform, the ability to create product playlists and tag product features on Facebook Live will be disabled.

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Retail TouchPoints

NOVEMBER 16, 2022

The website also highlights several Black SMB owners offering personal tips and guidance on how they’ve found success using Meta’s business tools. The SMB Holiday Marketing Guide offers advice on using Meta’s tools and products to help retailers meet shoppers’ expectations and grow sales. Multiple Meta Resources.

Merchant Services 252

Merchant Services Finance Advertising Marketing 252

Retail TouchPoints

JANUARY 4, 2023

They’re using authenticity to fuel their product and marketing strategies, and growing from the bottom up using that intelligence. And they’re using ads and tools like groups and live videos and comments to help identify their most loyal customers and develop products that meet the needs of the community.”.

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Retail TouchPoints

NOVEMBER 19, 2020

Conversational solution provider LivePerson has integrated Instagram messaging into its Conversational Cloud platform. This new feature can help retailers create meaningful messaging experiences to connect with consumers on Instagram at scale.

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Retail TouchPoints

MARCH 20, 2024

75% of marketers worldwide use this data tool to reach consumers with ads they think you’ll like, based on your browsing habits and the information you’ve shared with that particular website. pop-up, giving you the option to enable that site to remember your data or not.

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Retail TouchPoints

OCTOBER 26, 2021

On the commerce side, Facebook sees an opportunity for the social media platform to help retailers and brands acquire new customers. Facebook plans to add new ways to help shoppers discover new products, and to develop innovative ways to reach customers from inside its apps. billion active users across all its services.

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Inside Retail

MAY 16, 2024

In a retail industry full of fierce competition and fleeting consumer attention spans, business owners, PR experts and marketers are working tirelessly to create the most valuable asset a brand can ask for: the raving brand fan. Admittedly, achieving this extreme level of brand fandom is rare, and not every retailer can pull it off.

Marketing 147

Marketing Customer Experience Consumer Returns 147

Inside Retail

APRIL 7, 2024

We are excited about its range of products, especially within the Kazaang brand. We feel BMS offers a unique product range that is innovative within this market. Its current range of products is strong and continually growing to adapt to the needs and wants of the consumer. As a supplier, BMS is a joy to work with.

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Wholesale Accessories Accounting Marketing 130

Retail TouchPoints

NOVEMBER 3, 2021

Are you thinking of using TikTok for your retail brand? Well, the video sharing app is rapidly changing the face of discovery opportunities and influencer marketing, and instantly improves the customer experience in the world of cross-channel retailing. Opportunities are already in full flow on TikTok and Instagram.

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Consumer Accounting Customer Experience Marketing 246

Inside Retail

SEPTEMBER 16, 2021

WhatsApp, unlike Facebook and Instagram, does not run ads in its app. As online retail has continued to boom during the Covid-19 pandemic, Facebook has pushed in-app shopping features across its apps. In recent years, WhatsApp also has also launched shopping tools like product catalogs and shopping carts.

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Retail TouchPoints

FEBRUARY 17, 2023

Success in the new retail landscape in 2023 requires many of the characteristics of a winning sports team. The “coach” or CEO develops a road map or game plan to achieve the goal, which in retail is providing the ultimate customer experience, every day of the year. Winning teams begin with an end in mind. and it is working.

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Outdoor Checkout Customer Experience Shopping 261

Retail TouchPoints

MARCH 16, 2023

[Editor’s note: This is the third article in our series on AI in retail. Since OpenAI debuted ChatGPT a little over three months ago , “generative AI” has become a hot topic and no industry has been left untouched — least of all retail. But how can retail professionals separate the hype from reality? Generative AI] is different.

Merchant Services 319

Merchant Services Visual Merchandising Advertising Management 319

Inside Retail

NOVEMBER 21, 2023

Many retailers perceive email and SMS marketing as merely a means to create sales opportunities or build brand awareness. But smart retailers know that creating memorable, personalised interactions can foster long-term customer loyalty by building genuine engaged relationships with customers.

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Apparel Marketing Promotions Management 130

Retail TouchPoints

JANUARY 12, 2024

For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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Social Commerce Beauty and Health Advertising Merchant Services 284

Retail TouchPoints

JANUARY 11, 2023

The beauty of the retail industry today is the number of options for brands to connect with customers. Brands once had the challenge of getting customers to walk through their large store doors, supplying products they wanted to purchase and hoping they would return, but everything was limited to that in-store traffic.

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Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace. Ghalia BOUSTANI.

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Retail TouchPoints

DECEMBER 20, 2021

As a result, brands and retailers across categories are focused on bolstering their social commerce capabilities. While many companies have gone the route of traditional vendor partnerships, some brands are bringing social commerce tools in-house via acquisition. The global social commerce market is expected to reach $2.9

Social Commerce 238

Social Commerce Customer Retention Marketing Consumer 238

Retail TouchPoints

APRIL 18, 2023

To help brands more effectively and efficiently connect with their target audiences, we took a closer look at the trends most impacting retail in 2023 and arrived at three critical ways for brands to win this year: content, community and confidence. So it’s critical that retailers find ways to help consumers feel confident in their brand.

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Merchant Services Payment Services Social Commerce Returns 253

Retail TouchPoints

MARCH 21, 2022

This has led to a labor shortage and increased turnover across multiple industries, but Neiman Marcus Group (NMG) has overcome the challenge by revamping how its employees approach work, and giving them tools to work effectively both in-person and remotely. however will get the best results — and the strategy is paying off.

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Retail TouchPoints

NOVEMBER 28, 2023

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If so, you may miss out on the full-funnel benefits of retail media networks (RMNs). more likely to purchase the product from a sponsored display or search ad versus those who saw the sponsored display or search ads alone.

Social Commerce 224

Social Commerce Advertising Marketing Consumer 224

Retail TouchPoints

MAY 14, 2021

Metrics including return on ad spend (ROAS) and cost per click (CPC) improved significantly across multiple platforms as retailers refined their efforts and drew in new customers. However, marketing is never stagnant, and retailers will need to refine their programs as the nature of online advertising continues to change.

Advertising 224

Advertising Returns Social Commerce Marketing 224

Inside Retail

FEBRUARY 1, 2024

Michelle Evans, global lead of retail and digital insights at Euromonitor International, said in a statement that “consumers are also seeking more power in their relationships with brands”. A new guard of social media apps is entering the marketplace giving retailers and brands a new opportunity to connect with potential consumers.

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Retail TouchPoints

AUGUST 9, 2021

A short sentence but a tall order for most online retailers, and even more so for those in high-touch sectors like furniture. With roots as an online-only retailer dating back to 1999, Coleman is continually searching for ways to improve the digital shopping experience. The solution — one of them at least — has been visual search.

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Inside Retail

JANUARY 16, 2022

Covid-19 changed the way we purchase products and services. During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. Instagram has more recently emerged as an influential discovery engine for brands.

Social Commerce 130

Social Commerce Beauty and Health Payment Services Accounting 130

Inside Retail

APRIL 28, 2021

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. The Chinese retail market is leading in the livestreaming trend. Fortunately it has been very successful for our business and also quite cost-effective,” Lee said. Platform for advice.

Shopping 204

Shopping Outdoor Fashion Marketing 204

Inside Retail

SEPTEMBER 29, 2021

The aim of the program is for the retailer to act as an incubator of new talent by showcasing them to a global audience and encouraging them on their business journey through mentorship programs and access to financial support. Social media exposes and portrays an appealing lifestyle that the customer wants to buy into, as well as a product.

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Fashion Jewelry Marketing ATS 242

Retail Focus

MARCH 6, 2024

From exploring online platforms to watching for seasonal promotions, we’ll equip you with the knowledge and tools to embark on your quest for the ultimate fungal feast without breaking the bank.

Promotions 130

Promotions Consumer ATS Shopping 130

Inside Retail

NOVEMBER 21, 2022

2022 is the beginning of a rebirth for Hong Kong and for our company,” De Preaumont told Inside Retail. The events forced the company to focus on its online business rather than the old retail playbook. Le Dessert has since become the number one online patisserie in Hong Kong. Julien De Preaumont. “We The beginning.

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Inside Retail

MARCH 12, 2024

Major Australian retailers have identified suiting as a key trend for the 2024 Autumn-Winter season, and the timeless staple has inspired a new business that is all about making corporate attire chic. The business has launched at a time of growing demand for its core product. Honestly, it was that simple,” Gale said.

Fashion 130

Fashion Accessories Returns Target Market 130

Inside Retail

SEPTEMBER 16, 2022

Whether it’s experimenting with meal kits, taking online courses or making products to sell from home, the ability to learn, create, connect and source materials at scale, enabled by tools and platforms on the internet, has had a huge impact on making. This is particularly true for TikTok.

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Supermarket Promotions Fashion Advertising 130

Inside Retail

JANUARY 16, 2023

As the retail industry in Australia continues to evolve, the integration of advanced technology, such as ChatGPT, could revolutionise the way customers and retailers interact with each other. Artificial intelligence (AI) systems are used by retailers – mostly for high complexity projects, according to 2019 research.

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Promotions Consumer Marketing ATS 239