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The Future of Experiential Retail

Retail TouchPoints

The retail industry experienced a complete 360-degree transition since the onset of the pandemic. How can retailers distill that information and pivot their strategies in the months ahead to ensure that they’re no longer just keeping up with consumers, but anticipating and building the shopping experience they crave?

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Experiential Retail, Beyond the Hype: 6 Defining Factors for Success

Retail TouchPoints

Experiential retail” is a phrase that has gotten a lot of play over the past few years. But like any hot trend that has garnered a lot of buzz (I’m talking about you, “omnichannel”), there has been confusion about what experiential retail actually entails — and how it can be done successfully.

Consumer 277
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B8ta CEO: Live Shopping is the Future of Experiential Retail Worldwide

Retail TouchPoints

Few retailers can compete with Amazon on a purely transactional basis, according to Vibhu Norby, Founder and CEO of b8ta. The retailer’s logistical expertise gives it a serious advantage over the competition in terms of speed and convenience, and it’s become a large enough gap that smaller retailers have little hope of gaining ground.

Shopping 289
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Rebel MD Gary Williams on taking experiential retail to the next level

Inside Retail

Australian sportswear chain Rebel unveiled the next generation of its experiential store concept , RCX, in Melbourne last week. The first RCX store, designed in partnership with Sydney-based retail agency The General Store, opened at Westfield Doncaster shopping centre in March 2020. Dubbed RCX 2.0, It’s not an easy nut to crack.

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Ulta Beauty Expands Retail Presence With Experiential Allure Store Pop-Up

Retail TouchPoints

Each month, the products within the Ulta space will change as the Allure Store introduces fresh experiential programming and events to complement the selection. Opened in July 2021, the Allure Store is a collaborative effort between Allure and retail media company STÔUR Group. beauty and Supergoop!

Shopping 309
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House of Showfields Brings its Experiential Retail Brand to Brooklyn

Retail TouchPoints

SHOWFIELDS , the lifestyle retailer known for its experiential approach , has introduced a new retail concept in Brooklyn’s Williamsburg neighborhood that illustrates the company’s interpretation of the idea of home. Large-scale pop-up and experiential activations can be found in a white box space named the Guest House.

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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. Retailers must provide compelling reasons for in-store visits, blending digital and physical experiences.

Shopping 312