Retailers ride the heatwave: How Asia’s summer is driving foot traffic and sales
Inside Retail
APRIL 30, 2025
Since it is a time when Thais return home to spend time with their families outside the major cities where they have found employment, the spending tends to be fairly well distributed around the country rather than concentrated purely in the big cities. And get some retail therapy at the same time. billion Thai baht (US$4 billion).
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