The 9-Month Gap: Why Retail Display Execution Often Falls Short of the Plan
Wiser
MAY 12, 2025
In the consumer-packaged goods (CPG) industry, seasonal retail displays are planned months in advanceoften 8 to 9 months before they hit store floors. Brands like Haribo, General Mills, and Nestl lock in Halloween promotions in Q1, ship mid-summer, and expect execution by late summer. Store layouts change.
Let's personalize your content