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Utilizing the External Data Boom for Digital Shelf Optimization

Retail TouchPoints

After all, a digital shelf displays your products for the customer to browse, just like a shelf in a brick-and-mortar store would. Constant competition with other shelves for visibility drives the need for digital shelf optimization. What is Digital Shelf Optimization? This comparison, however, has its limits.

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The Top 5 Retail Remix Episodes of 2023

Retail TouchPoints

The retailer has built, tested and optimized mobile-based technology to help associates feel equipped, informed and connected to serve customers across all channels. However, retailers’ approaches can vary significantly depending on their goals, product and service offerings, as well as their employees’ behaviors and preferences.

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Win the Digital Shelf with Digital Shelf Optimization

Wiser

In eCommerce, winning the digital shelf isn’t just about being visible; it’s about mastering the art of digital shelf optimization. But what does digital shelf optimization really entail and how can it make a difference to your brand? This strategy is pivotal for sustainable, profitable growth in the online marketplace.

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Best Practices for Selling on Amazon You May Be Missing

Retail TouchPoints

But there are rules and there are specific ways to get products seen by consumers. It’s not enough to post a few products to Amazon and sit back expecting the sales to roll in. Make it a point to manage your own catalog of products. Selling on Amazon represents a huge opportunity for increased sales volume.

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How to Make the Most of Free Google Shopping Listings

Retail TouchPoints

Fortunately, not long into the crisis, search behemoth Google paid attention to these companies’ needs, announcing in April that merchants would be able to list products on its Google Shopping platform for free. And while companies would ordinarily have to pay to list their products, for the first time since 2012, they can now do so for free.

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Four Ways Retailers can Leverage Generative AI to Transform their Business Today

Retail TouchPoints

Maximizing time through optimized product descriptions. Besides counting SKUs one by one, writing product descriptions is among the most manual and time-intensive backend tasks for a retail business. With AI, retailers can easily generate full-sentence product descriptions when they are creating items in their inventory.

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The Role of User Experience in Bonus.org’s Success Story

Retail Focus

User experience defines the overall experience a user has when interacting with a product or service. For example, using the correct heading, distinct page titles, and placing important interactive elements at the forefront of the page. Performance optimization It goes without saying that a fast website is a great website.