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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. in November 2022. reads the company announcement. The company also reiterated that all TikTok-protected U.S.

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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

Now the company has become the first toy brand to test out the hottest new arena in digital selling — TikTok Shop. Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. in November 2022. in November 2022.

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Q4 Could Be Huge, But Most Retailers Have a Blind Spot

Retail TouchPoints

The Inherent Messiness of Mobile For a growing number of consumers, mobile commerce is the new standard, particularly when it comes to Q4 holiday and gift shopping. The mobile web forces you to either remember a password you’ve long forgotten or enter in all your payment and shipping details.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

There’s an art and science to using customer data to capture shopping behaviors and trends and activating that data along with the right shopping features. Instant answers about product sizing or shipping details can greatly influence the shopping experience and make or break a sale.

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Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

When this person comes across an ad for a product that interests them — say, a backpack — getting that shopper through checkout as fast as possible is a top priority because as soon as they start moving, the sale is lost. Retailers used to be blind to who their shoppers are and what they’re shopping for, but not anymore.

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How Streamlining Digital Checkout Boosted Polywood Conversions Nearly 50%

Retail TouchPoints

“We had been using our online shopping cart’s default checkout process, which required five to six clicks to get to the point where you can check out,” said Sean Valencourt, EVP of Information Systems at Polywood in an interview with Retail TouchPoints. “It It was an involved, intense process. said Narang.

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Why Retailers Need to Prepare for the Social Commerce Boom

365 Retail

Social commerce – purchases made directly on social networks – may seem anecdotal to some, but it’s taking off and is expected to grow three times faster than traditional e-commerce, reaching $1.2 trillion by 2025. Fourteen years later, however, 7 out of 10 do so, according to a study by Klarna.