Aussie supermarkets have a trust problem. Here’s how they can fix it
Inside Retail
DECEMBER 18, 2023
The study flags that, despite the elevation of supermarket brands to become some of the most trusted entities in Australia, there is also a growth in distrust, and that’s a problem. Trust is a big deal: more visceral than can be measured on a 5-point Net Promoter Score scale or tracked through transactional data points.
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