Opinion: The clock is TikToking for supply chains
Inside Retail
NOVEMBER 28, 2022
Following in the footsteps of Instagram, which launched its shop in 2020, TikTok has entered the competitive space with its new shop function, enabling merchants, brands and creators to showcase and sell products directly to over 1 billion users through in-feed videos, LIVEs, and the ‘product showcase’ tab. More sales means more returns .
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