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Read the press release: Retail sales in the U.S. grew for the 11 th consecutive month in July, according to Mastercard SpendingPulse , which measures in-store and online retail sales across all forms of payment. retail spending growth, excluding automotive and gasoline, to +10.9% compared to July 2020. Advertisement.
It’s important because these visits help you keep your finger on the pulse of industry and community trends, customer service standards, and competitor offerings. Stop in each important area of the sales floor and watch shoppers, trying to see the merchandising and customer service through their eyes.
Stop in each important area of the sales floor and watch shoppers, trying to see the merchandising and customer service through their eyes. Are displays merchandised as a destination (think milk and eggs in a grocery store) or as impulse purchases? Don’t forget to visit service areas, classrooms, and rest rooms, too.
Stop in each important area of the sales floor and watch shoppers, trying to see the merchandising and customer service through their eyes. Are displays merchandised as a destination product (think milk and eggs in a grocery store) or as impulse purchases? Don’t forget to visit service areas, classrooms, and rest rooms, too.
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