Inside Retail
APRIL 26, 2021
Pinterest and Shopify will extend their partnership to a further 27 countries, including Australia, in a move expected to making social commerce easier on the platform. million merchants using Shopify can tap into the purchasing power of over 450 million Pinterest users by building thoughtful, targeted marketing campaigns.”.
Retail TouchPoints
APRIL 17, 2024
It’s a catalyst reshaping the core of digital marketing. By identifying that people are searching for low-calorie wines or high-end tequilas, companies have the ability to enhance customer data platforms for more targeted marketing. The demise of third-party cookies isn’t just another headline.
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Inside Retail
FEBRUARY 22, 2024
Southeast Asia’s growing middle class presents a significant opportunity for Australian and New Zealand brands in the agricultural, food and beverage, and health and wellness sectors, but cultural differences and language barriers are key challenges to connecting with this market.
Inside Retail
JULY 29, 2021
AuMake ’s work transforming its business from a physical daigou chain to an influencer-led social commerce marketplace has continued to weigh on its short-term results, with a revenue figure of $2.6 million for the fourth quarter dragged down by product manufacturing and operating costs. After costs, the business suffered a $1.8
Inside Retail
MARCH 12, 2024
Started as a passion project by Greta Gale, a lawyer and former Woolies X senior marketing manager, who needed a classic black everyday suit, the premium women’s suiting and tailored separates brand officially launched in January 2022. I was fortunate that, in terms of launching the brand, I had a marketing background.
A1 Retail
APRIL 23, 2021
Discoverability has become a growing priority for Shopify merchants and social commerce provides an opportunity for independent businesses to grow their audience. Shopify’s 2021 Future of Commerce report found that 54% of younger consumers globally discover brands via social media.
Retail TouchPoints
APRIL 13, 2021
During COVID-19, social networks became powerful vehicles for driving product awareness, education and, in some cases, real-time engagement and community building.; that’s why marketing teams are allocating more of their spend towards them. But how can a global retail enterprise streamline and scale its social advertising strategies?
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