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Thinking outside the box with visual merchandising

Retail Focus

Retailers have been using visual merchandising to appeal to and connect with shoppers for many years now. The primary challenge for retailers in the current market is how to evolve these tried and tested methods to appeal more to modern shoppers. So, what can retailers do?

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What is Visual Merchandising?

Wiser

You might have the best products or prices on the market, but if your stores are bland and the products are poorly displayed, people will look elsewhere. This is where visual merchandising comes into play. What is Visual Merchandising? The Importance of Strong Visual Merchandising.

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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A study from marketing research company Alter Agents revealed that 77% of surveyed millennial and Gen Z shoppers shop on social platforms.

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5 Ways Food Stores are Leading in Experience Innovation

Retail TouchPoints

Food shopping is a highly personal, and sometimes emotional, experience. And because food shopping decisions align directly with consumers’ needs and preferences, food retailers have a unique opportunity to differentiate through the physical experience they offer. has evolved quite a bit in that area and other markets are catching up.

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6 Trends Driving Store Design Innovation in 2024

Retail TouchPoints

After years of lockdowns and digital-driven behaviors, consumers’ actions have shown how crucial the store experience is to how they shop and interact with brands. You’re going to see brands think through the physical retail opportunity more holistically — being a touch point in the consumer journey.

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Best Buy CEO Promises Enhanced Personalization, Physical Store Upgrades in FY2025

Retail TouchPoints

First, we will open small locations in a couple of markets where we have no prior physical presence and our omnichannel sales penetration is low, to measure our ability to capture untapped share ,” said Barry.

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The Future of Retail: Rethinking Digital Signage to Improve the In-Store Experience

Retail TouchPoints

Others might have just stopped in out of happenstance, doing a little window shopping for the day. According to a Retail TouchPoints survey , the industry has been exploring ways to reconfigure the physical retail space and implement digital elements into the overall shopping experience. Digital signage makes this possible.