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How Kathmandu plans to become the world’s most loved outdoor brand

Inside Retail

From switching its focus on hardcore sporting adventures to inspiring joy in the great outdoors, Kathmandu is changing things up as it primes itself for global ambitions. We had to find what’s special about Kathmandu and what’s unique about us in the market. IR: I love how the marketing campaigns are really bright and fun.

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How Advanced Email Analytics Helped Kerrits Boost its DTC Business 150%

Retail TouchPoints

The mass store closures prompted by COVID-19 in spring 2020 could have spelled disaster for equestrian specialty brand Kerrits , which had operated as a wholesale-only business for over 25 years. Once the pandemic hit, our wholesalers had to close their stores, and we had to rethink our entire email plan,” said Florin.

Wholesale 230
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Swanndri is beloved by Kiwis, but can it become a global brand?

Inside Retail

New Zealand outdoor clothing retailer Swanndri is looking to key overseas markets for growth, as it evolves beyond its workwear roots to attract a growing number of people in suburbs and cities. Since entering the Australian market 10 years ago, it has become Swanndri’s second biggest market after New Zealand.

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DTC Brands Forge Unique Paths to Growth

Retail TouchPoints

After all, there are so many channels and touch points available that can help brands acquire new customers, test new markets and expand their reach. But just because they had a great idea to start doesn’t make them the de facto target market. As they attract an audience, they need to make sure they track who is engaging with them.

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Joules swings to profit thanks to online sales boost

365 Retail

Nick Jones, chief executive of Joules, said: “As we move into the new financial year, the continued success and growth of Friends Of Joules and our strengthened position in the home, garden and outdoor sector means that the group now offers significantly more products and categories than ever before.”.

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Sam’s Club celebrates 40th anniversary

Mass Relators

as Sam’s Wholesale Club. These savings mean Club memberships will be available for just $10 and Plus memberships are $70 during the first year of membership (Plus members get the best of what Sam’s Club has to offer such as free shipping on most items, 2% Sam’s Cash on most purchases, and early shopping hours).

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2022 Retail Success Guide

Independent Retailer

With only two months left of 2021, retailers should already be looking ahead to the new year for the newest trends, technology, marketing tactics, products, and solutions for improving their business. This kind of personalized marketing has the ability to plug revenue gaps and drive incremental dollars.”.