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(Some of) the Technology that is Empowering the Customer Channel in Physical Retail

Retail Next

Half shipped, half in store? Ship to store? Allbirds (via Shopify), to highlight one retailer, offers pick up in store and fulfills orders via ship from store. . Swarovski has also played in this space. They are in control. Customers (or should I say “shoppers”) don’t look at different channels. Drive through pickup?