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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

Give Back-to-School Shoppers Alternative Payment Options. Regardless of your customers’ age demographic, it’s a smart idea to offer digital wallet payment options at checkout. This alternative form of payment was popular with all age groups in the survey, although the reasons for its popularity seem to vary by generation.

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Moving from Monologues to Conversations: How Brands are Driving Innovation with Unified Commerce Experiences

Retail TouchPoints

Unified commerce isn’t just about implementing a platform,” said Justin Racine, Principal for Unified Commerce Strategy at digital consultancy Perficient in an interview with Retail TouchPoints. But it’s something that almost every company operating on the consumer-facing side of retail must undertake. Uber is another example.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

Revenues were down more than expected, decreasing 42% YoY to $78 million ; adjusted EBITDA was in line with expectations but still represented a loss of $66 million in the quarter; and monthly active users were down 48% to 12 million. Approximately 160 of those positions will be in the U.S., A Little Bit of History Repeating?

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“We are expanding rapidly”: ShopBack Malaysia GM Eddy Han

Inside Retail

In February, ShopBack, a shopping, rewards and payments platform, partnered with Sunway Pyramid, a mall in Malaysia, on the ShopFiesta event to reward shoppers with promotions and giveaways. Shoppers were able to make purchases at a discount and split their payments into three instalments.

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How retailers can boost loyalty and drive sales with instant rewards

Inside Retail

Andrew Thornton, retail industry lead at Tyro Payments, explains that loyalty programs work better if tied to the same cards customers use to pay for goods, overcoming the need to present a loyalty program membership card or recite a phone number to earn points. “It

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Maximizing Your Affiliate Marketing Program Is More Critical Than Ever

Retail TouchPoints

As customer spending starts to return, brands must understand their customer’s journey and how it continues to evolve. Unlike many other forms of traditional marketing spend, when deployed properly, affiliate impact can be quantified. Next comes developing win-win affiliate payment structures.

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Strategies for Brands to Combat #AdBlindness

Retail TouchPoints

Ads pop up, slide in or play in the background on every platform, and consumers see right through this cacophony of attempts to grab their attention. Today’s market is faced with this spreading phenomenon — #adblindness. With lower price barriers to enter the market, digital advertisers proliferate.