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Mystery shopping your competition is a crucial strategy for staying ahead of what’s happening in your marketplace. Here's a step-by-step guide on how to conduct effective mystery shopping: 1. When we mystery shop we carefully examine the operational categories in the store, and then rate each one on a scale of 1 to 10.
Here are some of the most common types of trade promotions: Discounts and markdowns. Offering markdowns or discounts for specific channel partners could appeal to the most price-sensitive segment of their shoppers. In-store displays/visualmerchandising. This is where the visualmerchandising aspect comes into play.
How often do you mystery shop your competition – in person, online and on social medias? Shopping your competition is an exercise that needs to happen at least once a quarter. When we mystery shop we carefully examine the operational categories in the store, and then rate each one on a scale of 1 to 10. Monthly, yearly?
How often do you mystery shop your competition – in person, online and on social medias? Shopping your competition is an exercise that needs to happen at least once a quarter. When we mystery shop we carefully examine the operational categories in the store, and then rate each one on a scale of 1 to 10. Mystery shop your store.
From the art of visualmerchandising (VM) to the subtle science of store layout, many of the best decisions were historically guided by experience, gut instinct and the occasional stroke of genius. It might sound ambitious, but the goal is to make shopping more intuitive and fun. Retail has always had its share of mystique.
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