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What Are Trade Promotions and How Can You Make Yours a Success?

Wiser

Here are some of the most common types of trade promotions: Discounts and markdowns. Offering markdowns or discounts for specific channel partners could appeal to the most price-sensitive segment of their shoppers. In-store displays/visual merchandising. This is where the visual merchandising aspect comes into play.

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11 Steps to Shopping Your Competition

Retail Adventures

Are the displays neatly signed and is the merchandise clearly and competitively priced? o How does the retailer differentiate between full price and markdown merchandise? Where and how is reduced and clearance product merchandised: in its regular department or in a special clearance area? Is coverage adequate?

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How to Shop Your Competition

Retail Adventures

Are the displays clearly signed and is the merchandise clearly and competitively priced? o How does the retailer differentiate between full price and markdown merchandise? Where and how is reduced and clearance product merchandised: in its regular department or in a special clearance area?